Generative AI's Achilles heel

It lies in the contentious battle for control over digital content, with publishers and creators denying AI players access to their work, and countries plugging regulatory gaps

A few days ago, Google provided publishers a switch that would allow their websites to be available for the search engine crawler but not for training Generative artificial intelligence (AI) models such as Google’s Bard. By using the Google-extended tool, web publishers can control whether their content will be available only for search or for search as well as training the AI models that learn from such content.

Google may have created this tool because it genuinely believes that content creators and publishers should have control over how their data will be used. Or it may have taken that step