The 13th edition of the 50-over cricket World Cup has got going, when the shorter version of the game, the T20 (20 overs each side) is poised to go global. The Board for Cricket Control in India (BCCI) and the franchises of the Indian Premier League (IPL) can play a significant role in taking the game to many more countries.
Cricket, played in very few countries, initially got a larger following through running commentaries on radio. The arrival of television and live telecast of the matches vastly increased the viewership and interest in the game, especially in South Asia. The
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