How to build your personal brand

Social media has created an opportunity to amplify and reach more people. But be extremely careful how you use its power

About a couple of weeks ago, I chanced upon the latest cover story in Harvard Business Review. The theme and the title were indeed provocative: “Build Your Personal Brand: How to Communicate your Value to the World.” Although I would still encourage people to read it, the experience of reading the piece, which was a step-by-step playbook, was somewhat underwhelming.

The theme has clearly gathered momentum in the last couple of years. More and more leaders I know are seeking answers from their executive coaches on how to craft their personal brand. After all, social media has allowed us to