Smart changes in media

With the rise of shared devices, smartphones are becoming the poor man's TV while smart TVs are becoming the rich man's smartphone in India

Is the smartphone becoming the poor man’s TV? And is the smart TV becoming the rich man’s smartphone? Much of the research on content consumption, device penetration, and even anecdotal evidence suggests that some fundamental shifts are happening.

For example, one of the most startling findings of Nielsen’s second India Internet Report 2023 is the multiplication of audience due to shared devices. About 85 million users (39 per cent) in rural India watch videos or attend online classes with others — and more women than men do this.

In the 1990s, every copy of an Indian language paper was shared