Tapping the many Indias

India's massive consumer market represents one of the biggest open market opportunities in the world. Yet the confusion that grips marketers - local and global - refuses to go

Indian market, indian economy, consumer sentiment

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Photo: Bloomberg

Indrajit Gupta

5 min read Last Updated : Dec 25 2023 | 9:39 PM IST

The last instalment of “Strategic Intent” this year is an opportune moment as any to review and reflect some of the themes that surfaced in this column and some new ones as well — which provide clues on what to expect in 2024.

India’s massive consumer market represents one of the biggest open market opportunities in the world. We’ve known this for the past 10 years and more. Yet the confusion that grips marketers — local and global — refuses to go.

Chasing Zudio: With apparel and lifestyle brand Zudio, Noel Tata’s Trent showed the courage to step out of

Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

Topics : BS Opinion consumer market Disney India Spotify

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