Business Standard

The evolution of brand BJP

While the party's founders never had a majority and needed to keep a diverse coalition intact, today's BJP doesn't need any allies. Apart from Modi and Shah, they also need to thank the founders

BJP, BJP flag
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Shekhar Gupta
The BJP’s 43rd birthday — or rather, rebirth day as L K Advani preferred to call it, especially because it was founded on the Easter weekend in 1980 — saw much written about the party around which all of India’s politics dances. The more important landmark, however, is that the party’s second consecutive government is entering its last year.

By this time next year, a couple rounds of voting will have already taken place. As things stand today, despite all the frenetic activity on the part of the Opposition, the BJP would look to be in a near-impregnable situation.

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Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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