 "OTT, digital platform, hotstar")
How often do you watch YouTube or Reels on your TV at home? If you do, you are among the 200 million Indians that use a connected TV — that is a smart TV with a broadband connection for streaming videos. The baffling deluge of choices online means that, according to Nielsen data, most viewers spend an average of 11 minutes trying to decide what to watch. Many break this loop by either watching some random film or video that is already streaming when they switch on the TV or they go to YouTube. These are the default options.
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