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Trump, Modi, Rahul: The three-pillar formula for a successful campaign

Trump has just followed the formula, as did Modi in 2014 and 2019, but not in 2024

Donald Trump, Trump
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Republican presidential nominee former President Donald Trump arrives at an election night watch party at the Palm Beach Convention Center, Wednesday, Nov. 6, 2024, in West Palm Beach, Fla.(Photo: PTI)

Shekhar Gupta

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What does Donald Trump’s victory tell us about what leaders do to sweep elections, lose them, or win but sort of underwhelmingly. Think Trump now, Rahul more often than not, and Narendra Modi in June this year.
 
The first lesson from the spectacular Trump win is the formula of three pillars for a successful campaign. Let’s say nationalism, triumphalism and cynicism. To see how it works, look at the MAGA (Make America Great Again) concept. That America deserves to be much greater than it currently is represents nationalism. That it will be made great again —harking back to some not-too-distant
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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