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Trump's personalised merchandise strategy: A model for Indian politicians?

The website that sells Trump watches states the watches are not designed, manufactured, or distributed by Donald J Trump or the Trump Organization

Donald Trump, Trump
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(Photo: Reuters)

Sandeep Goyal

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Time waits for no man. But it seems former US President Donald Trump, who is running for a second term, is determined to make his mark on every minute. The maverick Republican presidential candidate recently unveiled a collection of luxury timepieces designed to make his diehard supporters’ hearts tick a little faster.

Leading the collection is the $100,000 Trump Victory Tourbillon, a high-end timepiece designed to catch eyes — and wallets. Adorned with 122 diamonds and Mr Trump’s name prominently displayed on the dial, this watch is as flashy as a Mar-a-Lago New Year’s party. Only 147
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