Why must Mark and Musk be so macho?

Haven't they heard 'A Tale of Two Brothers' from India?

“Zuckerberg — or Zuck, as he is known to nearly everyone of his acquaintance — is pale and of medium build, with short, curly brown hair and blue eyes. He’s only around five feet eight, but he seems taller, because he stands with his chest out and his back straight, as if held up by a string.”

This is how The New Yorker, the mothership of long-form writing, described the head of Meta, formerly Facebook, in a 2010 profile. Jose Antonio Vargas, who wrote that profile, should see his subject now.

Mr Zuckerberg looks shredded. Still five feet eight, but