Business Standard

Will world's largest online retailer Amazon ever be Apple of India's eye?

Why can't Jeff Bezos buy any love in India?

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(Photo: Reuters)

Suveen Sinha
Jeff Bezos is a bonafide global celebrity. He has created companies and products that have not only disrupted and transformed their segments but also changed people’s attitudes, behaviours, and lifestyle.

He has espoused his own methods of management and business philosophy. He has an interesting backstory, and his personal life is becoming of his stature as one of the richest and most successful in the history of mankind.

But will he, the head of the world’s largest online shop, ever be able to buy much love in India?

We Indians love celebrities as much as the next
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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