Hearing in an important antitrust case, the US Department of Justice (DoJ) versus Google, started last week in the District of Columbia. This is one of several crucial cases targeting Big Tech’s business practices. The outcome could determine the future of Internet search and, by extension, the future of businesses riding on the current model. Google, owned by Alphabet Inc, is overwhelmingly and indisputably the dominant search engine across jurisdictions, across devices, operating systems, and browsers. Google claims this is because it is the best search engine. The DoJ’s claim is that Google acts in anti-competitive fashion by paying billions