The suggestion by the Reserve Bank of India (RBI) that fintechs set up a self-regulatory organisation (SRO) is a step in the right direction. These new-age digital startups provide a buffet of vital services to consumers. They have empowered tens of millions of lower-income people by giving them easy access to the formal economy. At the same time, they exist in a regulatory grey area and an SRO would be the first step to setting ethical standards. There are literally hundreds of fintechs, all of which leverage digitisation and data analysis to provide financial services. Apart from merchant payment services