Chief Executive Officer Tim Cook’s statement that Apple is going to embed OpenAI’s ChatGPT into future iterations of iOS has sparked off a new “tech war”. It has focused the spotlight on an ongoing competition to present artificial intelligence (AI) for mass consumption. Elon Musk, who has launched a rival generative AI chatbot, Grok, for public consumption through his new company, xAI, has threatened to ban the use of any Apple products on the premises of his multiple businesses (Tesla, X, Boring Co, xAI, and SpaceX among others) for fear of “security violations”. Meanwhile, a major Apple rival, consumer electronics