Medium of exchange

Digital media presents both opportunities and risks

The latest report of the Federation of Indian Chambers of Commerce and Industry and EY on the media and entertainment sector has several interesting observations, data points, and trends that can help businesses in this segment adapt or reinvent themselves to remain relevant. The headline numbers showed that the sector continues to grow, and with a growth rate of over 8 per cent it reached a size of about Rs 2.3 trillion in 2023. Although the industry is now about 21 per cent bigger than its pre-pandemic level, all segments have not grown at an even pace. The size of