Preserving a brand

Amicable Godrej split has a lot riding on it

The Godrej group, over its 127-year history, has developed a remarkably strong brand, by some estimates one of the 10 most recognised and valued in the country. It has grown the value of its products, particularly in consumer-facing sectors over the past decades. But it has done so while struggling on internal coordination and institutionalisation of family control. In fact, there’s no real “Godrej group”, as such, uniting its various enterprises. Efforts such as the creation of a family business board over a decade ago did not quite pan out. In India, as tight leadership from the early founders of