The Telecom Regulatory Authority of India (Trai) recently made recommendations on regulating artificial intelligence (AI). This is in the context of the rapid yet unpredictable growth trajectory of generative AI (GAI), which has unleashed a barrage of questions and concern, from job displacement to cyber-attacks, from ethical grey zones to copyright concerns and creative autonomy. It also comes at a time when the Ministry of Electronics and Information Technology is expected to bring in similar norms in its upcoming Digital India Bill. The centrepiece of Trai’s recommendations is the proposed establishment of an Artificial Intelligence and Data Authority of India