The growing popularity of vegan foods

Indian consumers, by and large, are cost-conscious. At present, most vegan products are priced higher than the non-vegetarian foods they are meant to replace

Plant-based high-protein foods appearing to be non-vegetarian in look and taste — commonly termed vegan foods — are gradually gaining popularity the world over. India, where a sizable section of the population is strictly vegetarian, or only an occasional meat eater, is no exception. Numerous food-manufacturing and -processing units, especially start-ups, have begun producing wholly plant-based products mimicking the shape, texture, and overall eating experience of conventional animal products like chicken nuggets, seekh kebabs, and sausages. This industry, though in its infancy at present, is expected to expand rapidly thanks to the huge domestic market and export potential. The Agricultural