Threads of engagement

Meta's new platform needs a clear business model

The launch of Meta’s new Threads is beautifully timed. The new “text-based conversation app” is witnessing signups at an astounding rate. Threads has seen over 90 million of those within three days of its launch, despite its decision to avoid rolling out the new service in the European Union (EU) in order to avoid running into trouble because of Europe’s stringent General Data Protection Regulation (GDPR). This is an uptake way faster than even that of ChatGPT, which took a month to hit 100 million signups. Threads is obviously aimed at grabbing mindshare and eyeballs from Twitter, which is incidentally