Iridium was a satellite phone company in the 1990s that wanted to connect the earth with dozens of low-orbit satellites. Not too many sampled its service, but millions admired its advertising line: “Geography is history.”
In the late 1990s, a colleague of mine took a fly sheet of the Iridium ad, struck out “Geography”, wrote “print media” above it, and pinned it in our workspace.
It struck terror in my heart. This colleague of mine was a hotshot reporter, a regular on the front page. He had shirts in every shade of blue. He used a laptop when the rest
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper