Sony plans to buy stake in Network18 Media group. What next?

At present, Sony Corporation is in preliminary talks to buy up to 30 percent stake in Network18 Media & Investment Ltd. making it the second attempt by the group in 10 months for a local acquisition.
 

 

What makes the Japanese giant so keen on this deal?

 

Well, according to the sources, the Tokyo-based company seeks to tap booming demand for content in the South Asian nation. As a matter of fact, Network18, whose current portfolio includes VH1, Nickelodeon, MTV, CNBC TV18 and a range of other local language channels, as well as news portals such as Firstpost and Moneycontrol and news channels CNN-News18 and CNBC TV18, is just the ideal match for it. 

 

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