Zomato launches original video shows to take on Netflix, Hotstar, Amazon
The food delivery platform's OTT foray comes at a time when online marketplace Amazon is going big with Prime Video and Flipkart is working on its own content vertical
Sukanya Roy New Delhi
)
Now you can watch 3-to-15-minute long videos on the Zomato app, with the country’s oldest online food aggregator announcing a foray into over-the-top (OTT) space, starting with 6 original shows.
These short-format videos, which will be based on food, will be launched over a period of three months. The company has hired stand-up comedians and celebrity chefs like Sanjeev Kapoor, among others, for the shows.
The food delivery platform’s OTT foray comes at a time when online marketplace Amazon is going big with Prime Video and Flipkart is working on its own content vertical. Listen to the podcast to know more
More From This Section
Don't miss the most important news and views of the day. Get them on our Telegram channel
First Published: Sep 17 2019 | 6:45 PM IST