Zomato launches original video shows to take on Netflix, Hotstar, Amazon
The food delivery platform's OTT foray comes at a time when online marketplace Amazon is going big with Prime Video and Flipkart is working on its own content vertical
Sukanya Roy New Delhi
 "Zomato Originals")
Now you can watch 3-to-15-minute long videos on the Zomato app, with the country’s oldest online food aggregator announcing a foray into over-the-top (OTT) space, starting with 6 original shows.
These short-format videos, which will be based on food, will be launched over a period of three months. The company has hired stand-up comedians and celebrity chefs like Sanjeev Kapoor, among others, for the shows.
The food delivery platform’s OTT foray comes at a time when online marketplace Amazon is going big with Prime Video and Flipkart is working on its own content vertical. Listen to the podcast to know more
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First Published: Sep 17 2019 | 6:45 PM IST
