With Jagannatha temple corridor, Naveen Patnaik's BJD looks to one-up BJP

With the grand unveiling of the Jagannatha heritage corridor, Naveen Patnaik plans to undercut any gains the BJP may have in Odisha because of the Ayodhya event

At a time when nationwide invites are being sent out by the Vishwa Hindu Parishad for the Ram Mandir consecration ceremony on January 22, complete with packets of akshat (sacred yellow rice) and informative pamphlets, a similar yet unique campaign is being carried out in Odisha. 

A fleet of 8,000 specially designed vehicles, decked out with hoardings of Lord Jagannatha and Chief Minister Naveen Patnaik, are traversing every nook and corner of the state. These vehicles are accompanied by religious troupes and women offering rice and betel nuts. This campaign will culminate with Patnaik inaugurating a heritage corridor around the 12th-century