 "gaming industry, game")
Gaming is big, but really how big is it?
Add both in-game advertising and the money consumers pay and games made a massive $246 billion globally in 2022. It is second only to online video, which got $306 billion in (ad and pay) revenues in the same year. In-game advertising was about $65 billion in 2022 and a bulk of that went to mobile gaming. More importantly, in-game advertising will come within kissing distance of linear TV by 2027. Pokémon and Resident Evil are the most frequently used gaming IP (intellectual property) in movies along with Digimon and Mortal Kombat.
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