Brands are using emotional AI to enhance the customer's in-store experience

As AI assumes greater significance in our lives, its deployment in offline retail will only become bigger

Restaurant chain Pizza Hut recently deployed an artificial intelligence (AI)-powered mood detector that recommends dishes to customers based on their facial cues and expressions. The tool is “emotional AI” — another aspect of the ever widening reach of this breathtaking new technology.

In fact, this innovative way to woo customers at a quick service restaurant shows that while companies continue to use AI in an enterprise business environment, they are increasingly utilising it to enhance the consumer experience in a physical environment as well.

In Pizza Hut’s case, the way it works for a potential consumer is simple: You only