DPDP Act 2023: Consent managers crucial in data protection amid transition

Amidst digital transformation, industry grapples with new privacy mandates

As the government deliberates on a transition period for compliance with the Digital Personal Data Protection Act, 2023, a study of 100 companies across various sectors highlights a lack of readiness among digital platforms. Experts underscore the importance of a consent manager in ensuring personal data protection.

PwC India's report analysed the websites of nearly 100 companies from 20 different sectors, considering the privacy features stipulated by the new law. Merely nine out of the 100 companies were observed to seek specific, informed, and freely given consent — a fundamental requirement of the privacy law — before gathering