Business Standard

Intuit's GenAI revolution: Simplifying finance, Transforming lives

From balancing checkbooks to AI-driven prosperity, Intuit pioneers a new era in financial empowerment

Intuit_Alex Balazs_EVP & Chief Technology Officer_Intuit
Premium

Intuit Alex Balazs, EVP & Chief Technology Officer, Intuit

Ayushman Baruah Bengaluru

Listen to This Article

Artificial intelligence (AI) is going to change the world for the better, touching every single industry and empowering humans with new resources that open opportunities to prosper. Intuit, a global financial technology platform with 100 million customers worldwide, truly believes in AI being a game-changer and declared its strategy to be an AI-driven expert platform over five years ago.

Through their products, which include Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, they deliver solutions across the full range of their customers’ financial journey.

Intuit’s journey began 40 years ago when its founder, Scott Cook, sat at his kitchen table watching

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in