 "Indus Appstore, an Android-based mobile app store (Photo: Phonepe website)")
Amid an ongoing tussle between Google and Indian app developers, fintech major Phonepe's Indus Appstore seems to have benefited. Launched last month to rival Google Play Store and Apple’s App Store, the smartphone mobile app has seen impressive user adoption, crossing over 1 million downloads within a month.
As many as 45 per cent of these users are from Tier-II cities, the company said.
“A growing number of app and game developers have started listing their applications on the app store. Thousands of developers have listed their applications in the last couple of weeks,” Akash Dongre, Chief Product Officer and
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