Page 2 - Adidas

Biggest kit deal in EPL history: Man Utd, Adidas extend p'ship by 10 years

The 900 million pounds ($1.15 billion) deal has renewed the English club's partnership with its German kit supplier for 10 more years

Manchester United renews Adidas partnership by 10 yrs in deal of over $1 bn

Manchester United announced a 10-year extension to its partnership with Adidas that the English club said Monday will be worth more than $1 billion. United's deal with the German sportswear brand as its official uniform supplier runs to 2035 and "has a minimum cash guarantee of 900 million pounds (USD 1.15 billion), subject to certain adjustments," the team said, making it the most lucrative in Premier League history. "It is very natural for us to continue our cooperation," Adidas CEO Bjorn Gulden said. "We will combine tradition and innovation to please both the players and the fans." "We look forward to continuing our partnership with one of the most iconic clubs in football." The deal for the club's single biggest source of revenue provides stability at a time when it is up for sale, with United's American ownership weighing up offers from Qatari banker Sheikh Jassim bin Hamad Al Thani and English businessman Jim Ratcliffe. Adidas supplied United's uniform from 1980-1992 and t

US Supreme Court declines to hear Nike, Adidas tech patent dispute

Adidas petitioned the patent office tribunal to cancel one of Nike's patents related to making seamless knitted upper components for athletic sneakers in 2012

Adidas shares first look for new jerseys of the Indian cricket team

Adidas India has unveiled the first look of the new Team India jerseys for ODI, T20I and Test formats ahead of the World Test Championship final against Australia

Adidas appointed kit sponsor for Indian cricket team till March 2028

Partnership gives German sportswear giant exclusive rights for manufacturing kit across all formats of the game

Adidas to replace KKPL as the new kit sponsor of Indian cricket team

In January, KKPL had replaced e-sports platform MPL Sports as the kit sponsor, its contract will expire on May 31

Adidas to sell Yeezy shoes, donate proceeds months after Kanye West split

After months wrestling over the fate of milions of unsold Yeezy shoes, Adidas has decided to sell a portion of its remaining inventory and donate the proceeds to chartitable organizations, CEO of the German sportbrand Bjrn Gulden said on Thursday. Adidas cut ties with Ye, the rapper formerly known as Kanye West, in late October, following his antisemitic comments on social media and in interviews. As a result, the fate of 1.2 billion euros (USD 1.3 billion) worth of the unsold Yeezys, a lucrative sneaker line launched with Ye, was unknown. At Adidas' annual shareholders meeting, Gulden said the company had spent months trying to find solutions. The CEO also added that Adidas spoke to NGOs and organizations that were harmed by Ye's comments and actions. Burning those shoes cannot be the solution, Gulden said, noting that Adidas was going to try to sell part of the remaining Yeezy inventory and donate money to the organizations that help us and were harmed by what Ye said. Exact deta

Adidas facing investor unrest after yeezy crisis along with poor sales

Adidas's shares plunged 64% through Nov. 3 of last year amid repeated profit warnings and personnel problems

Adidas faces lawsuit from investors over Kanye West partnership, fallout

Adidas is facing a class-action lawsuit from investors who allege the company knew about offensive remarks and harmful behaviour from Ye, the rapper formerly known as Kanye West, years before ending its partnership with him. The German sportsbrand cut ties with its star collaborator in late October, following Ye's antisemitic comments on social media and in interviews. At the time, Adidas said the company does not tolerate antisemitism and any other sort of hate speech and called Ye's remarks and actions unacceptable, hateful and dangerous. Weeks before the decision, at Paris Fashion Week, Ye also wore a shirt with a White Lives Matter slogan which the Anti-Defamation League categorizes a white supremacist phrase that originated as a racist response to the Black Lives Matter movement. The current lawsuit, filed in U.S. District Court in Oregon on Friday, claims that Adidas was aware of the potential harm that Ye's problematic behavior could cause the company for some time pointin

Nike, Adidas shoes maker Pou Chen to invest nearly $281 mn in India

The investment, which would create about 20,000 jobs in Tamil Nadu over a span of 12 years

Adidas, Beyonce end partnership amid slow sales, says WSJ report

Beyonce on Friday introduced a separate collection in a partnership with French fashion house Balmain

A stripe more or a stripe less?

Thom Browne may have escaped consequences for the extra stripe in the Adidas matter, but this might really be an exception to the rule

Adidas loses stripes row trademark battle with luxury designer Thom Browne

Adidas has lost a court case to try to stop a fashion designer from using a four-stripe design, the media reported

David Beckham tripled revenues to $40.9 million in 2021 before Qatar deal

After the reporting period closed, the retired footballer faced public criticism for agreeing to promote Qatar despite concerns around the treatment of migrant workers

Adidas investigates after ex-workers allege Kanye West misconduct

Adidas says it is investigating allegations of inappropriate workplace conduct by the rapper formerly known as Kanye West that ex-employees made in an anonymous letter also accusing the German sportswear brand of looking the other way. Adidas, which made his Yeezy line, cut ties with Ye last month over his offensive and antisemitic remarks after facing pressure to follow other brands and companies in ending partnerships with the rapper. It said it expected to take a hit of 250 million euros (USD 246 million) to its net income this year from the move. Ye was suspended from Twitter and Instagram over his remarks but has been back tweeting this month. Rolling Stone has reported that it spoke to more than two dozen former Yeezy and Adidas workers and obtained a letter from several former Yeezy employees to the sportswear company alleging that Ye created a toxic work environment by showing sexual photos and videos in meetings, making vulgar comments and bullying the people who worked for

Kanye West, Adidas and his long list of controversies: A look at the past

Adidas has terminated its contract with Kanye West, but he is no stranger when it comes to controversies

Adidas ends partnership with rapper Kanye West over antisemitic remarks

Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and antisemitic remarks. Adidas does not tolerate antisemitism and any other sort of hate speech," the company said in a statement Tuesday. Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness. It comes after the German sportswear company faced pressure to cut ties with Ye, with celebrities and others on social media urging Adidas to act. The company said at the beginning of the month that it was placing its lucrative sneaker deal with the rapper under review. Adidas is just the latest company to end connections with Ye, who also has been suspended from Twitter and Instagram over antisemitic posts that the social networks said violated their policies. He recently suggested slavery was a choice and called the COVID-19 vaccine the mark of the beast, among other comments

Adidas CEO Kasper Rorsted to step down next year, successor sought

Adidas CEO Kasper Rorsted will step down next year, the sports apparel maker said Monday, and the company has started looking for a successor. Rorsted, who has been CEO since 2016, and its supervisory board mutually agreed that he will hand over during the course of 2023, the Herzogenaurach, Germany-based Adidas said. After three challenging years that were marked by the economic consequences of the COVID-19-pandemic and geopolitical tensions, it is now the right time to initiate a CEO transition and pave the way for a restart, supervisory board chairman Thomas Rabe said in a statement. He thanked Rorsted for major achievements that included strategically repositioning the company, vastly expanding its online sales and doubling sales in North America. Rabe said the firm can now focus on its core brand after divesting TaylorMade, Reebok and CCM Hockey. Recent years have been marked by several external factors that disrupted our business significantly and that it took huge efforts to

Campus garners 37% topline from online sales in first nine months of FY22

The Delhi-based firm is launching its Rs 1,400-crore Initial Public Offering (IPO) through the offer for sale route on Tuesday at a price band of Rs 278-292 per share

Adidas announces its biggest-ever commitment to Indian women athletes

Ahead of a major year for sport, Adidas has announced its biggest ever commitment to Indian women athletes, in line with its "Impossible is Nothing" tagline.