Adobe

Adobe's AI video rollout lags behind while OpenAI launches rival Sora

Two months after Adobe announced a browser-based tool that could generate videos from prompts or images using generative artificial intelligence, the product remains in limited testing

Adobe Max highlights: Firefly video model, AI feature in Photoshop and more

Adobe said that the Firefly video model's text-to-video and image-to-video capabilities are available on the Firefly web app. It also introduced a new generative extend feature in Premiere Pro

Tech wrap Oct 9: MediaTek Dimensity 9400, Logitech POP Icon Keys, and more

MediaTek unveiled the Dimensity 9400 for premium AI smartphones. Logitech launched colourful POP Icon Keys keyboard and POP Mouse in India. Adobe previewed 'Content Authenticity' web app for creators

Adobe launches 'Content Authenticity' web app for creators: What is it

Adobe said that the Content Authenticity tool will empower creators to protect their work and ensure proper attribution, with added features to prevent content misuse in generative AI training

India a priority market, seeing increase in digital demand: Adobe India MD

India is a high-performing market for Adobe in Asia-Pacific region and among the fastest-growing globally, Adobe India Vice-President and Managing Director, Prativa Mohapatra has said, adding that momentum on productivity, creativity and personalisation are driving digital opportunities across new sectors. In an interview to PTI, Mohapatra said India is a big innovation hub and a "great market" for Adobe. "Adobe in India is a microcosm of Adobe as a whole... Today we have research, we have products and the market... and it is the second-largest base for Adobe, beyond the US," Mohapatra said, asserting that the company's focus on talent and infrastructure investments in the country, continue. Describing Artificial Intelligence as "very transformative technology", she said the company is of the firm belief that AI has to be "responsible". "Technologies that are transformative have to be really dealt with very responsibly," Mohapatra said, pointing out that the company operates within

Rise of ByteDance's CapCut threatens market share of Adobe and Canva

The app is a streamlined tool for making videos - especially with effects popular on TikTok, the social platform also owned by ByteDance

Tech wrap Jul 24: Apple Watch for kids, Galaxy Z Fold 6 sale, Meta AI, more

Apple Watch 'For Your Kids' launched in India, Samsung Galaxy Z Fold 6, Flip 6 now on sale. Meta AI gets support for Hindi. iOS 18 dev beta 4 released. HMD Crest launch on July 25

Adobe introduces Firefly AI-powered features in Illustrator and Photoshop

Adobe said the new features will allow users to create and edit in innovative ways. Some new tools are available in the beta versions of Illustrator and Photoshop, while others are accessible widely

Adobe clarifies that it will not train AI models from user content

After backlash over previous notification, the updated terms of service state that Adobe will not use user data stored locally or in cloud to train its AI model

Adobe brings Firefly-powered Generative AI features to Acrobat Reader

The new features will let users remove background, erase and crop. It will also enable you to remove unwanted objects from images, alter background and insert new images directly from the application.

Over 82% Indians oppose GenAI use in poll campaigns, says Adobe study

A high percentage of Indians, around 93%, agreed that it was important to know if the content they are consuming is generated using AI

Tech wrap May 22: WhatsApp's new feature, Realme GT 6T launch, and more

WhatsApp tests a new feature allowing users to clear all unread chats. Realme launches the performance-focused GT 6T smartphone. Adobe introduces an AI-powered photo editing feature in Lightroom

Adobe Lightroom gets Firefly AI-powered 'Generative Remove' editing feature

In addition, Adobe Lightroom's AI-powered Lens Blur tool is now generally available with all-new presets

Adobe Experience Platform apps to be available in India by year end

Adobe Experience Platform-based applications will be available for enterprise customers in the country via a data centre by the end of the calendar year, the company said on Tuesday. The move will help Adobe Experience Platform-based applications' users to store their data locally as well as reduce latency in accessing them, it said. "Adobe Experience Platform-based applications will be available for enterprise customers via an India data centre later in the year. This will deliver on local data residency requirements and improve performance through lower latency," the company said in a statement. "Generative AI is driving a foundational shift in the relationship between brands and their customers in India, marking this as the era for businesses to drive profitable growth while delivering new digital experiences," Adobe India Vice-President and Managing Director Prativa Mohapatra said. The company said it has seen an increase in demand for Adobe Experience Platform-based applicatio

Adobe to bring tool for AI image generation to Photoshop this year

Adobe is developing its own image-generation AI system called Firefly, which is trained on data that Adobe has rights to, in order to avoid copyright infringement claims against users

Adobe Express mobile app with AI tools powered by Firefly model launched

Adobe Express is a content creation app available on both Android and iOS devices. It has been upgraded to feature generative AI features such as Text to Image, Generative Fill, and more

Premiere Pro may get AI features as Adobe explores partnership with OpenAI

Adobe said that it is developing a way to add third-party AI video tools from the likes of OpenAI, to generate and use videos within Premiere Pro

Use of Adobe GenAI tools in marketing boosted productivity, says IBM

IBM said it was using Adobe's tools, which can generate images from text-based prompts, to help with marketing campaigns

Indian consumers look for AI services but fear unethical use of data: Adobe

Although currently lagging, 76 percent of Indian brands already have or will adopt generative AI solutions within the next 12 months, Adobe noted in its report

Adobe calls off $20 bn deal to acquire Figma after pushback from Europe

Adobe's planned $20 billion acquisition of online design company Figma is being called off due to pushback in Europe over antitrust concerns, the companies said Monday. The companies announced the cash-and-stock deal in September 2022, seeking a path with Figma's web-based, multi-player capabilities to accelerate the delivery of Adobe's creative cloud technologies on the web. Although both companies continue to believe in the merits and procompetitive benefits of the combination, Adobe and Figma mutually agreed to terminate the transaction based on a joint assessment that there is no clear path to receive necessary regulatory approvals from the European Commission and the UK Competition and Markets Authority, Adobe and Figma said in a prepared statement on Monday. US companies have regularly run into roadblocks in Europe over similar concerns of monopolies. Biotech giant Illumina on Sunday said that it will undo its $7.1 billion purchase of the cancer-screening company Grail after