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Use of Adobe GenAI tools in marketing boosted productivity, says IBM

IBM said it was using Adobe's tools, which can generate images from text-based prompts, to help with marketing campaigns

Indian consumers look for AI services but fear unethical use of data: Adobe

Although currently lagging, 76 percent of Indian brands already have or will adopt generative AI solutions within the next 12 months, Adobe noted in its report

Adobe calls off $20 bn deal to acquire Figma after pushback from Europe

Adobe's planned $20 billion acquisition of online design company Figma is being called off due to pushback in Europe over antitrust concerns, the companies said Monday. The companies announced the cash-and-stock deal in September 2022, seeking a path with Figma's web-based, multi-player capabilities to accelerate the delivery of Adobe's creative cloud technologies on the web. Although both companies continue to believe in the merits and procompetitive benefits of the combination, Adobe and Figma mutually agreed to terminate the transaction based on a joint assessment that there is no clear path to receive necessary regulatory approvals from the European Commission and the UK Competition and Markets Authority, Adobe and Figma said in a prepared statement on Monday. US companies have regularly run into roadblocks in Europe over similar concerns of monopolies. Biotech giant Illumina on Sunday said that it will undo its $7.1 billion purchase of the cancer-screening company Grail after

Adobe signals slow growth in generative AI tech, disappoints investors

In the fiscal fourth quarter, sales increased 12% to $5.05 billion. Profit, excluding some items, was $4.27 a share

Adobe unveils three AI-based Firefly models and new Creative Cloud features

Among the new utilities that the new Firefly models bring is the ability to generate Vector graphics using text prompts in Illustrator

Design software company Canva unveils AI tools to take on rivals like Adobe

The new suite, dubbed Magic Studio, marks the latest in a series of product launches in the past year, including enterprise-focused tools in September 2022 and AI software in March

Adobe partners with Ministry of Education for digital skills curriculum

Computer software company Adobe on Tuesday said it has partnered with the Union Education Ministry to provide schools with Adobe Express-based curriculum and training, with an aim to reach 2 crore students and 5 lakh educators across India by 2027. The company said the partnership was announced at a signing ceremony by Union Education minister Dharmendra Pradhan during the G-20 Leaders' Summit in India. "In the time of digitisation, new ideas, new innovation and creativity, this partnership is going to create a new standard and benchmark for students," said Dharmendra Pradhan, Minister of Education, Skill Development and Entrepreneurship, Government of India. K-12 schools across the country will get free access to Adobe Express Premium as part of the partnership. The curriculum, training and certification will be rolled out based on Adobe Express tools with topics like creativity, generative AI, design, animation, video and other emerging technologies. Educators will receive Adobe

Massive fan of digital infrastructure India has built: Adobe CEO Narayen

Adobe CEO Shantanu Narayen on Friday said he is a "massive fan" of digital infrastructure that India has created. Narayen lauded India for its infrastructure, skills, technology, innovation and entrepreneurship. "I am a massive fan of digital infrastructure that India has built...it is infrastructure, it is skills, technology, innovation and entrepreneurship," Narayen told PTI. He was speaking on the sidelines of B20 Summit India 2023, which has seen global CEOs and corporate honchos converging in the capital for one of the biggest business gatherings this year. The Business 20 (B20) is the official G20 dialogue forum with the global business community. Earlier, while speaking at a session on 'AI for Business and Societies: Opportunities and Regulations', Narayen said that with 46 per cent of worldwide digital payments, a billion people with Aadhaar cards and 850 million smartphone and internet users, India presents a massive opportunity to be at the forefront of Artificial ...

AI can free up people for more productive jobs: Global tech leaders

Global technology leaders on Friday said Artificial Intelligence (AI) can enhance productivity while they urged for the development of AI in a responsible manner. Speaking at B20 Summit India 2023 organised by CII, IBM Chairman and Chief Executive Officer Arvind Krishna said AI can free up people for more productive work and reduce cost for businesses. He said coding can be improved by about 60 per cent by using AI assistance. "Inside IBM, we think about 20 per cent of the total activity, which we call lower order cognitive work, about 30 per cent of that can be easily made productive through AI. That frees up more people to do more value adding work. It's not that there aren't jobs. If you have productivity then you can access way more clients. You can provide things at a lower cost point," Krishna said. He said things like human resources, the higher level cognitive task like advising people on what kind of team is required, developing people etc are very much human-centric work

Photoshop maker Adobe's co-founder John Warnock passes away at age 82

Warnock created the San Jose-based company in 1982 with Charles Geschke and served as chief executive officer until 2000 and as chief technical officer until his retirement in 2001

2 out of 3 firms paying for employees' upskilling programme: Scaler survey

The 2023 hiring survey stated that 72.02% of the respondents said that data science/algorithm is the most important skill

Adobe's $20 bn Figma acquisition under EU antitrust regulator's lens

Software major Adode's $20 billion acquisition of cloud-based designer platform Figma is reportedly under scrutiny by the antitrust regulators in the European Union, the media reported on Tuesday.

Adobe rolls out Firefly generative image creator to enterprises globally

Announced in the Adobe Summit, Firefly for Enterprise lets every employee in an organisation to generate images from a text-based description

91% consumers expect brands to offer immersive, virtual experiences: Report

A study conducted by Adobe finds that marketers in India and APAC are most prepared to embrace new technologies to enhance user experience to meet their growing customer expectations

Adobe launches generative 'Sensei GenAI' to transform customer experiences

In Adobe Experience Cloud, customers will be able to move seamlessly between Sensei GenAI services and existing features, right within their workflows, the company said during the 'Adobe Summit'

To boost digital strategy and growth, Qualcomm collaborates with Adobe

With a focus on boosting its digital strategy, chip maker Qualcomm on Friday collaborated with Adobe to deepen customer relationships

Here is all you need to know about YouTube's new CEO, Neal Mohan

Mohan will join an expanding club of prominent Indian-American executives who are running the show for some of the biggest tech giants in the world

Microsoft partners with Adobe to bring Acrobat PDF tech to Edge in March

Moreover, Microsoft Edge users with existing Adobe Acrobat subscriptions can use the Acrobat extension inside Edge at no extra cost

Adobe refuses allegations of AI models training through users' data

'We have never, ever used anything in our storage to train a generative AI model'

Adobe lays off 100 employees, says 'not doing company-wide layoffs'

Software major Adobe has laid off some 100 employees from its sales team amid the rough global macroeconomic conditions