Ads

Reliance bets on brain-mapping to sell small businesses on IPL ads

Reliance reportedly conducted brain-mapping studies, which showed IPL streaming ads resulted in up to four times greater engagement and memorability compared to rival platforms

In a first, Disney+ Hotstar launches 'pause ads' feature for CTV feed

Users pause content four to five times daily, with 90% of these pauses lasting less than 10 seconds; Disney+ Hotstar is the first platform in India to introduce the 'pause ads' feature

Withhold ads without self-declaration certificate from June 18-July 9: ASCI

The ASCI has asked advertisers and broadcasters to avoid releasing advertisements between June 18 and July 9 until the SC provides clarity on the self-declaration certificate (SDC) mandate

Why ads meant to cash in on a potentially viral moment require a long look

As internet trolls attacked her for her facial hair, a full-page advertisement by Gurugram-headquartered Bombay Shaving Company appeared on the front pages of some newspapers addressing her

Stringent action if surrogate ad rules not followed: Consumer Affairs secy

Rohit Kumar Singh said that there is a pressing need to halt the proliferation of surrogate ads across industries in India

Asci updates guidelines for qualification of brand extension advertisements

The new guidelines specify that any variants launched under the brand extension will not be considered a fresh extension

WhatsApp plans to put ads in status and channels, but not in inbox: Report

Meta is not currently testing ads for WhatsApp, but might soon put ads in channels and status

Amazon Prime Video to roll out ads across multiple countries in early 2024

The online retail firm does not break out Prime membership numbers, but Business Insider had earlier this year reported Amazon ended 2022 with 168 million Prime members in the US

Are ads coming to your WhatsApp chats soon? Here's what Meta says

The Menlo Park-based company has been trying to improve its revenue as investors are concerned about the company's bet on virtual reality and the 'metaverse'

Thailand threatens to shut Facebook, alleging it doesn't screen ads well

A Thai Cabinet minister is threatening to try to shut down Facebook in the country, saying the social media platform does not do enough to screen the advertisements it runs, leaving people vulnerable to costly scams. Chaiwut Thanakamanusorn, Thailand's minister of Digital Economy and Society, said in a statement Monday that he is ready to go to criminal court by the end of the month arguing for Facebook to be shut down in Thailand. He said Thai authorities have already appealed to Facebook parent company Meta to take down fraudulent ads, leading to more than 5,000 being blocked, but that the problem persists. He said ads or fake profiles on Facebook frequently purport to represent reputable financial and investment advisers offering high profits, luring people into scams in which they lose their money. Reached by phone on Tuesday, Meta in Thailand asked for queries to be sent by email to its press department, which did not immediately respond to a request for comment on the ministe

Rau's IAS Study Circle, Seekers Education penalised for misleading ads

Consumer protection regulator CCPA has imposed penalties on Rau's IAS Study Circle and Seekers Education for publishing misleading advertisements, according to a statement by CCPA on Monday. The Central Consumer Protection Authority (CCPA) authority also stated that the number of bookings cancelled and pending refund amount due to Covid-19 pandemic on three travel portals Yatra, HappyEasyGo and Easymytrip have reduced after CCPA took action against them. The CCPA has passed an order against Tekshiv Systems for selling pressure cookers under the Quba brand on e-commerce platforms without the quality mark, the statement said, adding that the company has been directed to pay a penalty of Rs 1,00,000 for selling sub-standard products to consumers. The Authority said that Rau's IAS Study Circle has been directed to pay a penalty of Rs 1,00,000 for publishing misleading advertisement. Seekers Education, the CCPA said has been directed to pay a penalty of Rs 50,000 for publishing a ...

YouTube to remove 'overlay ads' from April 6: How will it impact you?

Overlay ads appear at the bottom, or the top of the video as pop-up cards, and the viewers can remove them by clicking on the 'X' icon on the top

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

CCPA issues notices for surrogate ads to Kamla Pasand, Rajnigandha

The ministry has also increased the number of price monitoring centres from 175 to 283

Don't carry online betting advertisements, govt reminds digital platforms

In June, the I&B Ministry had first issued its directive on online betting ads, saying that gambling was illegal in most parts of the country

Ad spends likely to get double-digit boost as festive cheer returns

Ad spend projected to be Rs 30,000 crore this time - growth of 15% over last year's Rs 26,000 crore

Airtel, Jio to spend about Rs 400 crore on ads during festive season

Bharti Airtel and Reliance Jio together are likely to spend the bulk of around Rs 350-400 crore in festive season advertising

Smokescreen around surrogate ads of regulated products clears with govt ban

New guidelines stipulate that indirect ads of regulated products such as liquor and tobacco will not be permitted

Advertisements discriminating on gender identity to now face ASCI action

The Advertising Standards Council of India (ASCI) maintained that its code already required ads to not deride anyone on the basis of race, caste, creed, gender or nationality

How many words can you pack in an ad?

It is said that Japanese television ads pack a lot of words, of­ten in just 15 seconds