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Lawsuit in US accuses food companies of marketing 'addictive' food to kids

Lawsuit was filed in Philadelphia Court by Bryce Martinez who alleges he developed type 2 diabetes and non-alcoholic fatty liver disease, diagnosed at age 16, by consuming the firms' products

Google changes functioning of local services ads; could affect millions

Google is changing the way its Google Local Services ads work, which could affect millions of small businesses. Google Local Services ads run locally and are a big way that small businesses market their goods and services. Ads appear on the top of Google search results. Starting Nov. 21, only businesses with a verified Google Business Profile will be able to run the ads. The change affects businesses in Europe, the Middle East and Africa and select businesses in the U.S. and Canada, Google said in an online post. The company didn't immediately respond to a request for comment. The change is an effort to crack down on fraud. But legitimate small businesses could be hurt if they're unaware of the change. If a small business' Google Business Profile's name and address doesn't match the information with the ad, advertising will be paused. Getting verified on Google isn't difficult, but it does take some time. Business owners must add or claim their business address on Google. Then own

Research report of analysts not an ad unless related to promotion: Sebi

Markets regulator Sebi on Thursday clarified that research reports and recommendations of research analysts (RAs) are not considered advertisements unless anything contained in such reports is in the nature of promotion of products or services offered by them. This came after the Securities and Exchange Board of India (Sebi) received certain queries concerning the applicability of provisions of advertisement code on a research report issued by an RA. In its circular, Sebi said that the forms of communications, to which the advertisement code shall be applicable include pamphlets, circulars, brochures, notices or any other literature, document, information or material published, or designed for use in any publication or displays (such as newspaper, magazine, sign boards/hoardings at any location), in any electronic, wired or wireless communication or over any other audio-visual form of communication (such as television, tape recordings, motion pictures) or in any other manner ...

Apple apologises for its latest iPad Pro ad, scraps plan to air it on TV

Others said the advertisement didn't bode well for Apple in the age of artificial intelligence and as regulators look to break up key properties like the App Store

LS polls: BJP, Congress use strategic advertising to sway undecided voters

Highlighting their achievements and opponents' failures, with a touch of Bollywood for appeal

New York Times quarterly revenue hit by weak advertisement spending

The publisher reported revenue of $676.2 million for the quarter, missing estimates of $679.24 million. Adjusted profit of 70 cents per share beat expectations

Asci updates guidelines for qualification of brand extension advertisements

The new guidelines specify that any variants launched under the brand extension will not be considered a fresh extension

Not making false ad, ready for death sentence if found guilty: Patanjali

Baba Ramdev-led Patanjali Ayurved on Wednesday said it was not making any "false advertisements or propaganda" regarding its products, and said it would not object if the Supreme Court were to impose a fine or "even give us a death sentence" if found making misleading claims. A day after the apex court cautioned the company against making "false" and "misleading" claims in advertisements about its medicines as cure of several diseases, Patanjali Ayurved said it has "database with more than one crore people, with real world evidence, preclinical and clinical evidence". "Patanjali have made thousands of people free from several diseases like BP, sugar, thyroid, asthma, arthritis, obesity, liver and kidney failure, and cancer," the company asserted. The company further said, "We humbly respect the Supreme Court of India and if we make false advertisements or propaganda, we would not have any objections if honourable court imposes a fine of crores or even give us a death sentence." On

Asci puts more onus on financial, health influencers in new ad guidelines

Asci said it is necessary that influencers in these two categories are qualified to provide advice and that these qualifications are stated upfront whenever they put out advertising posts

Crucial for ad makers to take permission to use work as AI input: Asci

In a white paper with Khaitan & Co, Asci on Tuesday said that the biggest risk of using generative AI by advertisers is copyright and ownership infringement

Print media revenue to rise 13-15% in FY24 due to higher ad spends: CRISIL

This will increase the profitability of print media by 10% to 14.5% this year

NCSC issues notice to Zomato over controversial 'Kachra' advertisement

The National Commission for Scheduled Castes (NCSC) has issued a notice to restaurant aggregator Zomato over a controversial ad which showed actor Aditya Lakhia, who played the Dalit character Kachra in the film "Lagaan", as items made of recycled waste. The NCSC also asked the Delhi Police commissioner and the resident grievance officer of YouTube to investigate the matter. The ad, which draws a link between the character Kachra with 'kachra', the Hindi word for garbage, was aired on World Environment Day on June 5. In the nearly two-minute ad, Lakhia is depicted as a lamp, paper, paperweight, watering can, and different types of jackets -- the accompanying text detailing how much recycled 'kachra' was used to make each item. In its notice, the commission sought an explanation from Zomato over the ad and its details. It asked the Delhi Police commissioner as well as the resident grievance officer of YouTube to investigate the matter and submit an action taken report immediately .

Zomato deletes ad depicting 'Lagaan' character as recycled waste items

Apologising for unintentionally hurting sentiments, restaurant aggregator Zomato on Thursday withdrew an ad after it came under fire for depicting the actor who played the Dalit character Kachra in the film "Lagaan" as items made of recycled waste. The ad, which draws a link between the character Kachra with 'kachra', the Hindi word for garbage, was aired on World Environment Day on June 5. As ire grew and the ad came under attack on social media for being casteist, the company issued an apology from its official Twitter handle and said the intent was to "spread awareness about the potential of plastic waste and benefits of recycling in a humorous way". "Unintentionally, we may have hurt the sentiments of certain communities and individuals. We have taken down the video," it said. The ad, aiming to show the food delivery company's recycling efforts, was termed "disgusting", "blatantly casteist", and "extremely insensitive" by netizens on Twitter. "Masaan" director Neeraj Ghaywan, .

Here's what ASCI's guidelines on education sector advertisements say

ASCI's latest update wants advertisers to keep the students' mental and physical well-being in mind

Not stepping down as Tesla CEO, company will start advertising soon: Musk

Elon Musk on Tuesday dismissed speculation that he might step down as Tesla's CEO and told the company's annual shareholders meeting that the the electric car and solar panel company would start doing some advertising. Say it ain't so, one shareholder asked Musk about stepping down as Tesla's leader. It ain't so, he replied without further discussion. When another shareholder suggested that Tesla try advertising, Musk said he is open to it. This has some merit, he said to the shareholder at the meeting at Tesla's factory site near Austin in Texas. We'll try a little advertising and see how it goes. Tesla famously has avoided paying for advertising like its competitors, relying a lot on Musk's ability to generate free publicity he has 140 million followers on Twitter, the social media company bought for USD 44 billion last fall. Musk told shareholders that the company's Full Self-Driving software is getting close to where it's safer than human driving. He previously has said the .

Chhattisgarh CM Baghel approves increase in post of ITI training officers

Eligible candidates from Chhattisgarh will be considered for recruitment. The decision was taken by Chief Minister Bhupesh Baghel

Maruti Suzuki sees digital share in ad spends stabilising at about a third

Country's largest automaker Maruti Suzuki sees share of ad spends on digital stabilising at the current levels of being about a third of the overall pie, a senior official said on Tuesday. The share of digital has grown to 30-32 per cent of the overall spends now, Maruti Suzuki India Executive Director for Marketing Ram Suresh Akella told PTI on the sidelines of an event hosted by social media giant Meta here. "I think we are almost theremay be a little more," Akella said, replying to a specific question on where he sees the share of digital in the overall pie going ahead. Asked if he sees the share of digital in the overall spends plateauing, he replied in the affirmative. In a February news report, a senior company executive was quoted as saying that the overall ad spends by the company will be about Rs 800 crore in FY23, of which Rs 200 crore will be on digital. Akella said from the automobile industry's perspective, the traditional medium of television continues to hold a lot

Centre asks states to take action on outdoor ads of betting, gambling sites

The Centre on Tuesday asked state governments to crack down on outdoor advertisements of gambling and betting platforms. In a letter to chief secretaries of states and Union territories, Information and Broadcasting secretary Apurva Chandra asked them to take "appropriate action" to curb outdoor advertisements of gambling betting platforms that are found on hoardings, banners and auto-rickshaws. The Ministry of Information and Broadcasting had issued advisories to private television channels, digital news publishers and OTT platforms to refrain from publishing and broadcasting advertisements of such platforms. Advertisements of gambling and betting platforms had appeared in a section of the media -- print, digital and television -- which prompted the government to issue advisories.

Google now testing Blue check marks for advertisements of verified business

Inspired by Twitter and Meta, Google is now experimenting with displaying blue check marks on certain search ads for advertisers who have been verified by Google Ads.

Advertisement disclosures should be displayed prominently, says govt

The Centre on Monday said disclosures in advertisements should be displayed prominently and not in the form of hashtags or links, in the interest of consumers. Virtually delivering a keynote address at an event organised by the Advertising Standards Council of India (ASCI) in Mumbai on Monday, Consumer Affairs Secretary Rohit Kumar Singh also stressed the importance of conducting social media advertising responsibly at a time when there are 50 crore social media users in India. There is a need for influencers and celebrities to disclose any material connections with advertisers that may affect the credibility of their representation, Singh said. "Disclosures must be hard to miss and not mixed with a group of hashtags or links," he noted. For endorsements in pictures, the secretary said disclosures should be superimposed over the image, and for endorsements in videos, disclosures should be made in both audio and video formats. In live streams, disclosures should be continuously ...