Advertisement Spending

IAMAI, INS, ISA write to I&B ministry over self-declaration for ads

Seeks more time and request to postpone the implementation

High growth rate in Indian digital advertising a thing of the past: Report

On the other hand, the report added that 2024 might be the first year after a gap of 13 years when print advertisement market share will hold steady over 2 years

Govt increases advertisement rates for FM radio stations after 8 yrs

The government on Monday approved a steep increase in rates of advertisements on private FM radio stations for its policies and programmes, a move that would benefit more than 400 community radio stations across the country. The new rates have been announced after eight years. The last hike was done in 2015. The pricing formula for finalising the advertising rates takes into account various factors such as city population and listenership data from the India Readership Survey (IRS) of 2019, said a statement issued by the Ministry of Information and Broadcasting. "The new rates approved by the ministry in the month of September, 2023 include a 43 per cent increase in the base rate taking into account the rising costs dynamics for the period of December 2015 to March 2023," it said. The statement added that with this increase, the gross base rate for FM radio advertisement will increase from Rs 52 to Rs 74 per 10 seconds and the adjustment was intended to maintain parity with current

Spotify rolls out Showcase feature for artists to amplify work on platform

Artists can create a mobile card that can feature a particular song or an entire album as a mobile banner ad, strategically targeting particular types of listeners across 30 markets initially

YES Bank brand makeover: Spending on advertising activities to surge 30%

The bank launched a tweak in its logo

Breaking stereotypes with ads may not be so easy despite big brand backing

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

Artificial intelligence opens a whole new world for brands in advertising

Brands are increasingly tapping into deepfake and artificial intelligence to personalise campaigns

Post-pandemic reality: Ad rates go up by 10-15% for IPL's 14th edition

Digital and mobile-led products and services have strengthened their presence, with smartphone player Vivo returning as the title sponsor of the tournament

Digital advertising to grow 20% in 2021, touch Rs 23,700 cr by 2022: Dentsu

A just-released report by the advertising group says digital medium grew 15.3% in calendar 2020 to reach Rs 15,782 cr

India set to be among top advertisement markets in 2019: GroupM and Zenith

The overall market size is expected to reach Rs 95,000 crore

Will Ayushman Khurrana's star appeal power Balaji Wafers' national push?

Experts say that this is the best time for a small brand to aim big, but warn that Balaji has two big challenges to contend with

India's 2018 advertisement spending to grow 12.5%: Dentsu Aegis Network

Dentsu Aegis Network, one of the country's top media agencies, believes advertising expenditure in India this year will grow 12.5 per cent, up from 9.6 per cent in 2017. The figure is an improvement over its earlier 2018 forecast, when the agency said ad spending would grow 12.2 per cent.GroupM and Magna have also projected a revival in Indian ad spending. GroupM, the world's largest media agency network, had said in a forecast last month that India would be among six countries driving up ad spending in 2018. Magna, media intelligence unit of IPG Mediabrands, forecast growth of 12.2 per cent this year. Magna had also said that India's ad market would be Rs 1 trillion in size by 2022, thanks to consistent annual growth in advertising expenditure of 12.2 per cent over the next five years.Dentsu's latest forecast sees the economy stabilising after introduction of the Goods & Services Tax last July. Digital media spending as a whole would increase 30 per cent in 2018, the agency said,