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IPL aggression: Viacom 18 eyeing 550 million viewership in upcoming season

The goal: 50% of advertising pie for digital platform

Paramount Global to raise streaming prices as ad slump knocks revenue

Shares in Paramount, formerly known as ViacomCBS, were down 1.5% in a broadly weak market. They had tumbled as much as 8% in premarket trading

Three-fold rise in complaints against personal care ads since 2019: Asci

The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms

80% consumers in India do not notice disclaimers in advertisements: ASCI

ASCI has updated its guidelines for disclaimers in response to the findings of the survey

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Indian ad industry's revenue growth will rise to 16.8% in 2023: Report

Indian advertising industry's revenue growth will accelerate to 16.8 per cent in 2023, a report said on Monday. The advertising industry in the country, which has a relatively stronger economic outlook as compared to the world markets, will grow 15.8 per cent to USD 14.9 billion in 2022, the report by Group M said. "This growth (16.8 per cent in 2023) is led by pure-play digital advertising, which accounts for the largest share (48.8 per cent) in 2022 and is expected to continue rising above pre-pandemic levels," the report said. The size of retail media in India is forecast at USD 551 million in 2022 and is expected to nearly double by 2027, it said. The report said TV advertising, representing 36 per cent of advertising market share, is expected to grow 10.8 per cent in 2022, and will continue growing double digits, driven by strong growth in both traditional and connected TV. On the macro front, it said, the Indian economy is also facing uncertainty amid wider geopolitical risk

Apple suspends gambling ads on app store after complaints from developers

In an email to developers, the tech giant claimed that more advertisements were coming to the App Store in all nations except China

'Brand Aamir' in the soup over ad controversy. Can he bounce back?

Actor facing flak for ad for AU Small Finance Bank; not new to controversy, which could affect brand value, say experts

MP minister slams Aamir Khan for 'hurting sentiments' in bank advertisement

Madhya Pradesh Home Minister Narottam Mishra on Wednesday said Bollywood superstar Aamir Khan should stay away from advertisements and acts which hurt religious sentiments, after a bank advertisement featuring Khan and actor Kiara Advani faced criticism by some people on social media platforms. Talking to reporters here, Mishra also said Khan should do such advertisements by keeping the Indian traditions and customs in mind. The advertisement shows Khan and Advani as newlyweds travelling back from their wedding and discussing that both of them did not cry during 'bidaai'. The ad further shows the couple reaching the bride's house and the groom taking the first step into the house, as against the traditional practice for brides. Mishra said, I have seen actor Aamir Khan's advertisement for a private bank after receiving a complaint. I request him to do such advertisements by keeping the Indian traditions and customs in mind." "I do not consider it appropriate. Such things about Ind

'Accusing doctors as if they were killers': SC slams Ramdev's ads

The Supreme Court on Tuesday pulled up Baba Ramdev in connection with advertisements attempting to discredit allopathy and its practicing doctors amid the Covid-19 pandemic

Body spray ad was potentially in serious violation of regulation, says ASCI

I&B ministry asked Twitter, YouTube to remove from their social media platforms the videos of ads of body spray Layer'r Shot, as it triggered outrage for "promoting sexual violence agaist women"

1 in 2 citizens surveyed, says received ads based on private conversation

There are many apps that ask users' permission to access their microphone; however, in many cases, users are not made aware for what reason their phone microphone is being used

Australian watchdog sues Meta over scam celebrity crypto ads on FB

The Australian consumer watchdog has filed a lawsuit against Meta, saying that the social network allegedly engaged in false, misleading or deceptive conduct by publishing scam advertisements

Australian watchdog sues Facebook-owner Meta over scam advertisements

Australia's competition watchdog filed a lawsuit against Meta on Friday, alleging the social media giant failed to prevent scammers using its platform to promote fake ads featuring well-known people

After 2-year break, Pro Kabaddi League back with new online advertisers

According to sources, Star Disney has sold 90 per cent of its inventories for the matches

Haryana govt spent over Rs 700 crore on ads for achievements since 2015

The Haryana government has spent over Rs 700 crore on advertisement of its achievements, announcements and functions since 2015. The information was placed before the state Assembly here on Friday in a written reply in response to a question raised by Congress MLA Aftab Ahmed. Ahmed had sought to know year-wise details of the amount spent by the government on newspapers, posters, Internet, TV and radio etc for advertisement of its achievements, announcements, birth anniversary of great personalities and functions since 2015. In response to the question asked, the government in the written reply gave details from the period January 2015 to December 13, 2021. Over Rs 596 crore was mentioned to have been given during the period for newspaper advertisements while Rs 96.34 crore was given for TV ads, Rs 21.76 crore for radio, Rs 1.19 crore for Internet and Rs 4.39 lakh for the posters.

Festivities, sporting events lift TV advertising volumes, up 11% in Oct

The volume of advertisements was also 23 per cent higher, compared with October 2019.

Google restricts ad targeting based on age, gender of people under-18

It also said it would turn off its "location history" feature, which tracks location data, for users under 18 globally

Instagram rolls out full screen, 30-second ads in Reels globally from today

Facebook is on a huge monetisation drive and now, Instagram users globally will see ads in short-video feature Reels from Friday

Television advertising resilient in May, volumes rise 64% YoY: BARC data

Marginal dip sequentially; for April and May combined, ad volumes surpass 2019 levels, helped by IPL: BARC data