Page 3 - Advertisement

Instagram reels to feature ads, sticker ads to debut on Facebook stories

Instagram has started testing advertisements in the feature in select nations like India, Brazil, Germany, and Australia, showing them in the middle of regular content posted by users

Volkswagen or Voltswagen? You choose

The VW joke, for whatever it was worth, still does not detract from the growing importance of electric vehicles in the world of tomorrow

In bad taste

What appears smart may not necessarily be sensitive. A tweet by Burger King UK on International Women's Day touched a raw nerve. It employed language that is usually characterised as misogynist

TV ad volumes in January-February touch five-year high, says BARC

When compared with last year, ad volume growth was 21 per cent, said BARC

Sebamed gets relief from Bombay HC in ad war with Hindustan Unilever

Bombay HC permits campaign to run with some modifications

A century after phony flu ads, companies hype dubious Covid-19 cures

The claims today are an echo from 1918, when an ad for Dr Pierce's Pleasant Pellets promised that the pills offered protection "against the Spanish Influenza."

Advertising sees a lull after IPL with no big spends likely in Nov and Dec

Properties like KBC, Indian Idol and Big Boss may not bring in the large numbers, next wave only around March-April, when the 2021 edition of IPL kicks in

Advertising body ASCI keeps track of brands, issues Covid-19 advisory

In the last three months, ASCI's has through its own National Advertising Monitoring Service also scanned nearly 250,000 ads

Controversy over Tanishq advertisement: Who said what & the story so far

Listen to the Podcast to know about the much talked about Tanishq ad controversy, which has attracted criticism as well as support from across the country

IPL 2020: BCCI invites bids for title sponsorship rights by Friday

The rights would be available for the August 18-December 31, 2020 period, and the bids would be opened by August 18, it said

IPL 2020: Vivo pullout may not hit revenues of Star Disney much

The broadcaster has ruled out any cut in the premium it charges for IPL advertising

Revenue drop partly offset by growth in subscription income: Sun TV Network

Firm says 25% growth in subscription revenues is highly profitable as it doesn't have a high cost of sales apart from commissions; it sees 2020-21 subscription revenue well over double digits

Instagram to take on YouTube, plans rollout of advertisements in IGTV

Instagram currently has ads in its main feed of updates, as well as in its stories feature -- the one featuring posts that disappear after 24 hours.

Oil brand tries a new Fortune with fresh look and Akshay Kumar as face

Since its launch way back in 2000, Fortune has built itself a neat niche in the edible oils segment

My favourite campaign is 'Three Little Pigs': BBH India's Sarita Raghavan

The campaign emphasised that the story can't be a closed one, cannot rely on a one-way narrative and the society has a point of view on news

Cadbury 5 Star to Nirma's ad: Why are brands failing laughter challenge?

For Mondelez India, its recent Cadbury 5 Star ad that had an old woman thanking a young man for 'doing nothing' as she picks up her stick was seen as insensitive and caricaturing the youth

India set to be among top advertisement markets in 2019: GroupM and Zenith

The overall market size is expected to reach Rs 95,000 crore

Make sure insurance ads are clear, fair and not misleading: Irdai to firms

The Irdai in a circular on 'insurance advertisements' has prescribed dos and don'ts for insurance companies to comply with.

Why India's advertising market is losing space: Explained in four charts

Despite being a consumption-led economy, India's advertising market contributes just about 0.38 per cent to the country's GDP

From soap to cure for skin infections, Medimix scripts a new brand story

The 50-year-old soap is repackaging the brand promise, using its medicinal tag to ride the growing demand for herbal and natural products