Page 2 - Advertisements

Google says not allowing ads promoting online gambling in India

After the Centre directed Google to stop showing betting companies ads for Indian users, the tech giant on Wednesday said it does not allow any advertisements that promote online gambling

Elon Musk loses top 100 advertisers on Twitter in a month: Study

Elon Musk has lost half of the top 100 advertisers on Twitter in less than a month after the billionaire took office, the study revealed

Delhi HC restrains people from using Amitabh Bachchan's name, pic, voice

Actor sought order against book publishers, T-shirt vendors, mobile apps associating themselves with TV quiz show KBC

Boycott calls force advertisers, celebrities to increase safeguards

From rigourous edits at the drawing board to stronger indemnity clauses in contracts and tracking trending topics on social media, agencies are doing all they can to tackle the issue head-on

CCPA issues notices for surrogate ads to Kamla Pasand, Rajnigandha

The ministry has also increased the number of price monitoring centres from 175 to 283

Fantasy sports' body lauds govt's guidelines on online betting ads

The advisories were supplemented with evidence of direct and surrogate ads of betting websites such as Fairplay, PariMatch, Betway, Wolf 777, and 1xBet.

Don't carry online betting advertisements, govt reminds digital platforms

In June, the I&B Ministry had first issued its directive on online betting ads, saying that gambling was illegal in most parts of the country

Ad spends likely to get double-digit boost as festive cheer returns

Ad spend projected to be Rs 30,000 crore this time - growth of 15% over last year's Rs 26,000 crore

India ad market to expand by 16% in 2022, become fastest growing: Report

The digital ad space is estimated to grow twice as fast as ad spending through television

Netflix partners with Microsoft for new ad-supported subscription plan

Microsoft will be Netflix's global advertising technology and sales partner to support all its advertising needs

Controlling the hard sell

New guidelines toughen advertising standards usefully

ASCI frames guidelines to ask advertisers to break gender stereotypes

The guidelines are a timely intervention, coming only days after the watchdog suspended controversial ads by body spray brand Layer'r Shot

IPL 2020: Edu-tech firm Unacademy set to fight for title sponsorship rights

A BCCI official confirmed that Unacademy has picked up the bid papers but refrained from making any comments beyond that

How many words can you pack in an ad?

It is said that Japanese television ads pack a lot of words, of­ten in just 15 seconds

What India takes offence to: Advertising standards council finds out

"These complaints are just one of the manifestations of the various conversations happening in India," says ASCI General Secretary Manisha Kapoor

Govt spent nearly Rs 1,700 crore on ads in last three years: Anurag Thakur

For advertisements in electronic media, the government spent a total of Rs 193.52 crore in the last three years

Ads featuring actor Shah Rukh Khan coming back after a pause

Byju's, which had paused its advertisements featuring the actor following his son Aryan Khan's arrest in a drug case, resumed ads featuring the superstar during the India-Pakistan T20 cricket match

YouTube is focusing on advertising revenues rather than subscriptions

YouTube plans to leverage its advertising prowess to garner a larger share of that growing revenue

US FTC says Facebook misused privacy decree to shut down ad research

The US FTC criticized Facebook on Thursday for making "misleading claims" to explain why it had disabled the accounts of researchers studying political ads on the social media platform

Influencing the influencers

Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?