Advertising

Australia's social media ban for kids sparks debate on advertising ethics

Marketers and platforms face scrutiny as new rules aim to protect children under 16 from online harm

'Think Like The Minimalist': A practical guide for creative minds

Could minimalist thinking offer a formula for creative ads? Two IITians outline a step-by-step process in their book

There's so much content that people have content indigestion: Prasoon Joshi

In November this year, Joshi forayed into theatre, with Rajadhiraaj: Love. Life. Leela, a musical depicting the journey of Shri Krishna

Omnicom's Interpublic Group buy to make it India's second-largest ad firm

IPG has a presence in India through IPG Mediabrands India. Globally, WPP, Omnicom, Publicis Groupe, and IPG form the 'Big Four' of the advertising world

Employee lawsuit claims Apple spies on workers even at home, gags speech

Amar Bhakta, who has been part of Apple's digital advertising team since 2020, claims the tech giant places significant restrictions on work devices

Realty most violative sector on problematic advertising in Apr-Sep: Report

The real estate sector has emerged as the most violative segment in advertising during the first half of FY25, accounting for over a third of the problematic campaigns, a report said on Tuesday. The report by the Advertising Standards Council of India (ASCI) said the self-regulatory body received 4,016 complaints during the first half, of which 3,031 were investigated and 98 per cent of them needed some modification. From a media perspective, digital platforms contributed to 2,830 or 93 per cent of the ads processed by the body. When it comes to violations of the code, the real estate sector is followed by illegal betting at 29 per cent, healthcare at 8 per cent, personal care at 7 per cent, and food and beverages at 6 per cent. The body reviewed 2,115 ads from the realty sector, of which 1,027 were processed for potential violations of the MahaRERA Act, an official statement said. On the illegal betting front, the body said 890 ads were flagged to the Ministry of Information and

Elon Musk's X falls behind on updating political advertising disclosures

X isn't legally required to update the database, but it's become an expected practice for the company and its tech peers

Snap reports strong revenue growth, boosting shares amid ad revamp

"Snap's continued hard work to revamp its ad business to better serve performance-focused advertisers, particularly small and medium-sized businesses, and diversify its revenue streams through

Google's ad changes may impact millions of small businesses nationwide

Google is changing the way its Google Local Services ads work, which could affect millions of small businesses. Google Local Services ads run locally and are a big way that small businesses market their goods and services. Ads appear on the top of Google search results. Starting November 21, only businesses with a verified Google Business Profile will be able to run the ads. The change affects businesses in Europe, the Middle East and Africa and select businesses in the US. and Canada, Google said in an online post. The company didn't immediately respond to a request for comment. The change is an effort to crack down on fraud. But legitimate small businesses could be hurt if they're unaware of the change. If a small business' Google Business Profile's name and address doesn't match the information with the ad, advertising will be paused. Getting verified on Google isn't difficult, but it does take some time. Business owners must add or claim their business address on Google. Then

Meta must limit data use for targeted advertising, rules top EU court

Schrems took his grievance to an Austrian court, saying he had been targeted by advertisements as a result of Meta's personalised advertising based on processing personal data

Meta, Australian banks show progress on taking down 'celeb bait' scam ads

The scams use images of famous people, often generated by artificial intelligence, to trick consumers into giving money to non-existent investment schemes

Google defends ad tech as safe, says it's competitive with Meta, Amazon

In a federal antitrust trial, enforcers allege that Google has monopolised the technology used to buy and sell website ads

How Google allegedly monopolised ad technology market: All you need to know

Antitrust enforcers alleged that Google gave special access and privileges to its own ad products

Google wins fight over $1.7 billion EU fine for online advertising abuse

Judges at the EU's General Court in Luxembourg backed the Alphabet Inc. unit's challenge to a fine doled out in 2019, saying regulators made mistakes in their probe

Google debated cutting fees for ad exchange 8 yrs ago, ex officials testify

In a trial that kicked off this week in federal court in Alexandria, Virginia, antitrust enforcers allege that Google has monopolised the technology used to buy and sell online display advertising

Asci's new Chairman Partha Sinha wants to expand the council's footprint

Sinha wants to deploy AI to monitor errant advertising, and ensure that creativity and responsibility coexist

Snap to focus on growing ad biz, augmented reality amid poor stock show

At the start of August, Snap projected a weak forecast for the current quarter, citing a decrease in advertising spend and is now expected to report fiscal 2024 revenue of $5.34 billion

Warner Bros Discovery writes down TV assets by $9 bn amid uncertainities

The shift of viewers from traditional television to streaming services has led to a decline in advertising revenue and affiliate fees, impacting the profitability of Warner Bros

Centre plans tougher ad curbs on liquor makers such as Carlsberg, Pernod

Now they could bring fines for companies and bans for celebrities endorsing tobacco and liquor ads deemed misleading, according to the top civil servant for consumer affairs

SC suggests creation of centralised dashboard for misleading ads complaints

Asks Ministry of Consumer Affairs explain why complaints on its portal is 'abysmally low'