Advertising Expenditure
Surrogate advertising sees rapid growth across social media this election
The ruling BJP was the top spender on Meta platforms last month, which expended Rs 9.42 crore in online advertising to run 29,291 ads across the country
 "Surrogate advertising sees rapid growth across social media this election")
Updated On : 08 May 2024 | 4:11 PM IST
Broadcaster Fox's revenue falls 20% on weak political ad spending
The company's advertising revenue fell to $2 billion in the second quarter ended Dec. 31, but came in slightly higher than analysts' estimates of $1.96 billion
 "Broadcaster Fox's revenue falls 20% on weak political ad spending")
Updated On : 08 Feb 2024 | 12:43 AM IST
Coronavirus makes Amazon do the unthinkable: Nudging customers to buy less
Amazon is suppressing extraneous consumption in various ways, according to a report in the Wall Street Journal.
 "Coronavirus makes Amazon do the unthinkable: Nudging customers to buy less")
Updated On : 17 Apr 2020 | 11:16 PM IST
2018 advertising expenditure growth at 12%, says Pitch Madison report
Regional publications would drive ad spends in the sector
 "2018 advertising expenditure growth at 12%, says Pitch Madison report")
Updated On : 16 Feb 2018 | 2:16 AM IST
