Page 2 - Advertising Industry

'Explicit and clear': New ad rules set celebrity endorsement guidelines

Management firms argue that holding stars accountable is unfair; experts say step needed to check misleading claims in ads

Advertising sector to touch Rs 1 trn revenue by 2024, says EY-FICCI report

The Indian advertising sector is expected to grow with a CAGR of 12 per cent and should reach Rs 1 lakh crore revenue by 2024, said a joint report by industry body Ficci and consultancy firm EY. The Indian Media and Entertainment sector revenue grew 16.4 per cent to Rs 1.61 lakh crore (USD 21.5 billion) in 2021, said the report titled Tuning into consumer - Indian M&E rebounds with a customer-centric approach'. "We expect the M&E sector to grow 17 per cent in 2022 to reach Rs 1.89 lakh crore (USD 25.2 billion) and recover its 2019 pre-pandemic levels, then grow at a CAGR of 11 per cent to reach Rs 2.32 lakh crore (USD 30.9 billion) by 2024," it said. Though television remained the largest segment, digital media cemented its position as a strong number two segment followed by a resurgent print, it added. "Digital media grew the most at Rs 6,800 crore and consequently, increased its contribution to the M&E sector from 16 per cent in 2019 to 19 per cent in 2021," it ...

Civic activist and advertising industry veteran Gerson da Cunha dies at 92

Da Cunha, who started his career as a journalist working for the PTI after graduating in science and then jumped into advertising, was associated with a slew of platforms engaged in civic activism

Amitabh Bachchan, pan masala, and the noise around surrogate ads in India

Surrogate ads of liquor and tobacco products have been banned in India since 1995. But we still see celebrities indirectly promoting such products. What's the regulation, and where are the loopholes?

ASCI launches 'Advertising Advice' for brands to check code violation

Expert panel to offer non-binding advice, for a fee, at pre-production stage on advertising claims and depictions

Google parent Alphabet reaches record quarterly revenue, profit in ad boom

Alphabet said revenue from Google advertising rose nearly 70% to $50.44 billion

Only 12 of 332 ads related to Covid-19 pandemic found true, says Asci

The panel that tracked and verified the claims made by such advertisements included microbiologists.

Message in a bottle

When Cristiano Ronaldo moved the Coke bottles from the media table, he was changing the nature of the Coke-FIFA Euro 2020 sponsorship contract

Television advertising resilient in May, volumes rise 64% YoY: BARC data

Marginal dip sequentially; for April and May combined, ad volumes surpass 2019 levels, helped by IPL: BARC data

How legacy advertising agencies are struggling in the digital era

Rediffusion isn't the only legacy brand to transition to a new generation of leaders.

IPL advertisers back tournament's suspension, silent about losses

Advertisers on the Indian Premier League (IPL) remained silent about losses due to indefinite suspension of the tournament, although industry insiders said it was the right thing to do considering the current surge in COVID-19 cases in the country. The BCCI on Tuesday decided to indefinitely suspend the lucrative T20 cricket event due to a COVID-19 outbreak in its bio-bubble. Harsh Jain, Chief Executive Officer and Co-Founder, Dream11 & Dream Sports said, "We agree with BCCI's decision to postpone the IPL. Focussing on tackling the current crisis in India, along with ensuring the health and safety of players, is far more important than any business impact. Dream11 is one of the official partners of IPL 2021. A senior official in a media planning firm on condition of anonymity said postponement of IPL was the right thing to do in the current situation. "Given the current surge of COVID-19, postponement was needed. Lives of players are more important," he said. A Tata Motors ...

Return of the prodigal: Adman Goyal is back with acquisition of Rediffusion

Sandeep Goyal has his hands full after acquiring Rediffusion, India's oldest ad agency. While the pandemic isn't making life easy, the veteran appears ready for the challenge

Sandeep Goyal's Mogae Media acquires oldest ad agency Rediffusion

Rediffusion partners Arun Nanda and Ajit Balakrishnan, who held 50 per cent each, have decided to step back from day-to-day operations of the agency

Airtel enters ad tech industry with Airtel Ads; says will not spam

This will enable brands to pitch consent-based and privacy-safe campaigns to over 320 million of its customers, the firm said

India ad spend likely to grow 23.2% in 2021, says GroupM report

In 2019, the advertising market was Rs 82,905 crore in size, which shrunk to Rs 65,053 crore in 2020

India's advertising monitor asks viewers to speak up with new digital drive

#ChupNaBaitho, a digital campaign by the Advertising Standards Council of India (ASCI), is part of several initiatives planned by the self-regulatory body for 2021

BARC has a history of ratings pauses, latest being the fourth in six years

First suspension was in April 2015 when those subscribing to television viewership data were asked to switch from TAM, the erstwhile television measurement agency, to BARC

Market share gains, pick up in ad growth to help Zee Entertainment

While there are multiple triggers, the recent stock surge caps near term gains

With new law in place, will brands and stars rethink the endorsement game?

Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?

BARC represents the marketing, advertising economy, says CEO Sunil Lulla

Broadcast Audience Research Council (BARC) became operational 5 years ago replacing Tam Media Research