Page 3 - Advertising Industry

HUL, RB and Amul among top advertisers on TV amid coronavirus lockdown

Data for April 11-17 shows that HUL, RB & Amul increased their advertising on news, general entertainment and movie channels.

WPP withdraws 2020 guidance as key ad markets slow over coronavirus

The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.

India's ad market likely to grow 10.9%, says Dentsu Aegis Network

Digital ads will constitute 23% of this market, it said, with its size estimated to be Rs 17,469 crore for 2020

Vivo-Ogilvy spat: Agency-client relationships have come under scanner again

In the Vivo-Ogilvy matter, the advertiser had said in its arguments in court that there was no copyright over an idea, in this case, an "amusement park"

An agency's history can be a powerful differentiator: DDB Worldwide CEO

Advertising is seeing disruption from new-age tech companies and consultancies and it is increasingly getting harder to achieve growth, but I still remain excited about the business, says Wendy Clark

Advertising is obsolete in information age, here's why it's time to end it

Advertising could even count as anti-competitive conduct in violation of the antitrust laws - as the Federal Trade Commission once believed

RBI plans to empanel advertising agencies for multi-media activities

The scope of work of empanelled agencies would also encompass production of TV spots/radio jingles

2016 ad-growth rate to take a hit as spending slows

Ban on high-value currency sends advertising industry into a tailspin

Brands to ad agencies: Diversify or else

Agencies are being asked to take a hard look at the way they work by the people who bring them their businesses