Page 2 - Advertising

Advertising, not pay model, likely to drive revenue for video business

Growth of online video depends on ability to attract audiences looking for free video, says Omdia research

Alphabet results to set tone for big tech on advertising, cloud: Report

Alphabet, which has gained more than 16% since its blowout first-quarter report, needs to show that spending on AI is continuing to drive revenue in its cloud and advertising businesses

Hoarding crash: HC asks police to reply to ad firm's plea to quash FIR

The Bombay High Court on Friday directed the police to file a detailed affidavit in response to the petition of advertising firm director Bhavesh Bhinde, arrested in the Ghatkopar hoarding collapse case. Bhinde has sought that the FIR registered against him be quashed claiming that the hoarding collapse, which killed 17 persons, was an act of God and he is released on interim bail pending hearing of the plea. He has been booked for culpable homicide not amounting to murder. A division bench of Justices Bharati Dangre and Manjusha said the plea also raises the contention of illegal arrest as the mandatory notice under section 41A of the Code of Criminal Procedure was not issued to the accused first. The bench said the police will have to clarify their stand on this as several judgments say that illegal detention necessitates immediate release. Public Prosecutor Hiten Venegaonkar said a detailed affidavit will be filed. The court posted the matter for further hearing on July 26. Bh

Taboola signs advertising agreement with Apple, shares surge by 11%

The agreement strengthens Taboola's portfolio of reselling contracts with one of the world's most well-known brands and gives Apple an opportunity to expand its advertising business

Creativity that breaks clutter drives sales, brand equity: Kantar report

Talking about trends that emerged during testing of over 1,400 Indian ads for the 4th edition of Kantar's Creative Effectiveness Awards, Mohanty said that hyper-regionalisation is now gaining steam

Team India's victory in T20 World Cup likely to boost ad revenues further

Disney Star, this season's official media rights holder of the shortened, fast-paced form of cricket, was expecting to rake in as much as Rs 18,000 crore ($2.2 billion) in advertising from the sport

IRDAI bars unit-linked policies from being advertised as investment product

All advertisements of linked insurance products and annuity products with variable annuity pay-out option must disclose risk factors, says regulator

Withhold ads without self-declaration certificate from June 18-July 9: ASCI

The ASCI has asked advertisers and broadcasters to avoid releasing advertisements between June 18 and July 9 until the SC provides clarity on the self-declaration certificate (SDC) mandate

Info overload, over-advertising causing frequent basket abandonment: Study

85% respondents say personal data protection is important when using conversational AI tools

Govt asks advertisers to submit self-declaration certificate from June 18

The government on Monday asked all advertisers and advertising agencies to submit a self-declaration certificate making it clear that the advertisement does not contain misleading claims and adheres to regulatory guidelines. The self-declaration has to be submitted for all new print, digital, television and radio advertisements as required by a Supreme Court directive issued last month. The Supreme Court directive is a step towards ensuring transparency, consumer protection, and responsible advertising practices, a statement by the Information and Broadcasting Ministry said. The self-declaration certificate has to be uploaded on the Broadcast Seva Portal in case of TV and radio advertisements, and on the Press Council of India website for print, digital and internet advertisements, it added. The certificate has to be signed by an authorised representative of the advertiser/advertising agency. The certificate is required to be obtained by all advertisers and advertising agencies fo

Mumbai hoarding crash: Bhavesh Bhinde's police custody extended till May 29

A Mumbai court on Sunday extended till May 29 the police custody of Bhavesh Bhinde, director of the advertising firm which had installed a hoarding that collapsed in Ghatkopar area here and claimed 17 lives. M/S Ego Media Pvt Ltd, the advertising firm of Bhinde, managed the giant hoarding that collapsed on a petrol pump during a dust storm and rains on May 13. As Bhinde absconded after the incident, police registered a case against him on the charge of culpable homicide not amounting to murder under section 304 of the Indian Penal Code. He was arrested in Udaipur, Rajasthan, on May 16 and brought to the city. Bhinde was subsequently remanded in police custody till May 26. On Sunday, the crime branch, which is probing the case, produced Bhinde before the metropolitan magistrate court at the end of his previous custody. It sought his further remand on the ground that it is also inquiring into other hoardings installed by the firm across the city. Also, the financial aspect concern

Zerodha's Nithin Kamath explains why the company doesn't advertise

Zerodha demonstrated robust performance relative to other discount brokers, witnessing a 1.5 per cent month-on-month increase in its clientele, reaching 7.4 million

China's Baidu tops quarterly revenue estimates on ad recovery, cloud demand

Baidu has recently intensified its efforts to boost sales from its AI-related products and services

Paramount holds talks with Amazon to expand partnership in media businesses

Paramount has also had discussions with Comcast Corp. about a streaming joint venture

Surrogate advertising sees rapid growth across social media this election

The ruling BJP was the top spender on Meta platforms last month, which expended Rs 9.42 crore in online advertising to run 29,291 ads across the country

D&I in Indian advertising

Does your brand communication reflect the diversity of the people in your markets?

LGBTQI, disabled persons feature in below 1% of campaigns: Report

Cultural diversity is missing from the country's advertising, a report by the industry's self-regulatory body ASCI and a UN body said on Tuesday. The report said that less than one per cent of promotional campaigns feature persons belonging to lesbian, gay, bisexual, transgender, queer and intersex (LGBTQI) community as well as disabled, while only 4 per cent campaigns show people aged above 65. The study by Kantar on behalf of Advertising Standards Council of India (ASCI) and UN Women Convened Unstereotype Alliance scrutinised over 261 ads in 13 languages, and mapped them on dimensions of age, gender, sexual orientation, race/ethnicity, physical appearance, social class, disabilities, and religion. "Ads that are stuck in stereotypical depictions are missing a trick in connecting with India's diverse consumer base," ASCI's chief executive and secretary general Manisha Kapoor said, adding progressive advertising works better for society and for brands. With 45 per cent of ...

Advertising body ties up with CCPA to tighten regulation on misleading ads

The Advertising Standards Council of India (ASCI) on Tuesday announced a tie-up with the Central Consumer Protection Authority (CCPA) to strengthen regulation around misleading ads. The CCPA has requested ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019, along with its accompanying guidelines, to the CCPA for appropriate action, a statement said. "With similar objectives, CCPA and ASCI can work in complementary ways to ensure that any infringements are addressed effectively. New challenges are being created by digital advertising, and keeping pace demands a collaborative approach with like-minded bodies," Department of Consumer Affairs secretary Rohit Kumar Singh said. "Regulators working closely with self-regulators is an established best practice, and we hope that with this partnership, regulation of Indian advertising keeps getting more effective," he added. Singh said that in case of repea

Medium of exchange

Digital media presents both opportunities and risks

Can Disney-Reliance combine redefine the Indian advertising market?

The Disney-Reliance combine will have enormous reach, market muscle, and a unique combination of broadcast and digital