Page 3 - Advertising

Turning marketing upside down

From immersive Netflix experience to innovative paint jobs, advertising is changing fast in the digital age

Stringent action if surrogate ad rules not followed: Consumer Affairs secy

Rohit Kumar Singh said that there is a pressing need to halt the proliferation of surrogate ads across industries in India

High growth rate in Indian digital advertising a thing of the past: Report

On the other hand, the report added that 2024 might be the first year after a gap of 13 years when print advertisement market share will hold steady over 2 years

Instacart to cut 250 jobs as slowing ad biz counters upbeat Q1 forecast

Ad and other revenues increased 7 per cent in the fourth quarter, compared with a 19 per cent growth in the previous quarter

Verify credentials of firms placing job ads: Press Council to newspapers

In a bid to protect youths from fraudsters, the Press Council of India (PCI) has asked newspapers to cross-check the credentials of a company placing advertisements for jobs. In a statement here, the PCI advised the print media to adhere to the Norms of Journalistic Conduct while publishing employment related advertisements. "Print Media should cross check the credentials of the Company/Organisation/ Institution/Person and carry out proper verification to establish their bona fides before booking Advertisements of Employment by private companies or under Government or Semi Government Schemes or Programmes in order to protect the vulnerable unemployed youth from fraudsters," the PCI said, quoting from the Norms of Journalistic Conduct. It also asked newspaper organisations to have proper advertisement booking policy in place to contain misleading advertisements. Earlier, the PCI had asked the print media to refrain from publishing any content on the Ram temple consecration that may

The online ad cookie is crumbling as Google Chrome secures privacy

Businesses rethink digital strategy as the world's most popular browser phases out a key way of tracking users

JD.com unit dives 46% post disclosing investigation of 'suspicious' revenue

Dada Nexus Ltd. said it may have overstated roughly 500 million yuan of sales from online advertising and marketing, and about the same amount of operating and support costs

Govt draft guidelines to bar misleading ads by coaching institutes

Institutes cannot claim 100% placement for students, say guidelines

NYT vs OpenAI: Is the Indian legal system equipped to handle such cases?

The New York Times has sued OpenAI, creator of ChatGPT, and Microsoft for copyright infringement. If such cases arise in India, is the country ready to handle them? Here's what experts suggest

Are regulators finally waking up to surrogates?

After a prolonged wait, ASCI has taken action to regulate surrogate ads, but it may be insufficient to rein in a complex advertising ecosystem

Asci updates guidelines for qualification of brand extension advertisements

The new guidelines specify that any variants launched under the brand extension will not be considered a fresh extension

Elon Musk, slinging expletives, says advertiser boycott on X may kill it

Musk took the stage at the DealBook conference following a tumultuous few weeks for the world's richest person, with a net worth of around $226 billion

ASCI finds healthcare most violative sector in advertising: Report

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

ASCI proposes various guidelines to avoid 'greenwashing' by companies

Advertising industry's self-regulatory body ASCI on Thursday proposed various guidelines to avoid 'greenwashing' by companies. The Advertising Standards Council of India (ASCI) has come out with a 9-point draft in this regard. In a statement, ASCI said the guidelines are aimed to check greenwashing, which it defined as the deceptive practice of making misleading environmental claims. The body's chief executive and secretary general Manisha Kapoor said the guidelines aim to foster a culture of transparency and authenticity in advertising in consumer interest and help them make informed decisions. Environmental claims can appear in advertisements, marketing material, branding (including business and trading names), on packaging or in other information provided to consumers, it said. The proposed guidelines say any absolute claims like a product has no impact or only a positive impact needs to be supported by a high-level of substantiation. Comparative claims such as "greener" or ..

Amazon boosted junk ads, deleted messages to thwart antitrust probe: US FTC

The FTC alleges that Amazon's increased use of ads boosts profits while it harms sellers and consumers, making it harder for shoppers to find products they are searching for

Scarlett Johansson takes legal action against AI app for using name in ad

Hollywood star Scarlett Johansson has taken legal action against an AI app after its advertisement allegedly featured her name and likeness without her permission. The 22-second advertisement was posted on X by Lisa AI: 90's Yearbook & Avatar, an image generating app, according to American news outlet Variety. A spokesperson of the "Marriage Story" star confirmed to Variety that she is not a spokesperson for the company and that appropriate legal actions were taken since it was spotted on October 28. "We do not take these things lightly. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have, her lawyer, Kevin Yorn, told the outlet. The ad, which has been taken down, uses the behind the scenes footage of Johansson from the set of her 2021 Marvel film "Black Widow", in which she played the titular superhero. "What's up guys? It's Scarlett and I want you to come with me..." she says, before the screen transitions into ..

Officials widen ban on Meta's behavioural advertising to most of Europe

European officials widened a ban on Meta's behavioural advertising practices to most of Europe on Wednesday, setting up a broader conflict between the continent's privacy-conscious institutions and an American technology giant. Behavioural advertising, used by Meta's Facebook and Instagram among many other tech companies, involves observing individual behaviour such as browsing habits, mouse clicks and app usage, then using that data to build profiles for targeting ads. The decision by the European Data Protection Board represents a sharp escalation of a tussle that began in Norway, where privacy officials imposed a daily fine of 1 million kroner - roughly $90,000 - on Meta for obtaining that data without adequate consent. Those fines have been piling up since August 14. Meta said it has cooperated with regulators and pointed to its announced plans to give Europeans the opportunity to consent to data collection and, later this month, to offer an ad-free subscription service in Europ

Brands are handing out freebies at Walmart as online ads lose appeal

In stores across the US, companies are doling out everything from small-batch nut butter and sanitary wipes to Halloween-themed Oreos

Meta expands generative AI tools to boost effectiveness of advertisements

Meta's tools use artificial intelligence to generate background images for products, come up with different variations of advertising copy or automatically resize ads to fit on Instagram or Facebook

Disney Star ropes in record number of sponsors ahead of ICC World Cup 2023

Ahead of the ICC World Cup 2023, Disney Star which has exclusive broadcast and media rights for linear and digital platforms, has roped in a record number of 26 sponsors and 500 advertisers so far, a top company official said on Wednesday. Several of these sponsors have opted for both TV and digital formats and some of them are sponsors only on TV or for digital, company's head for sports, Sanjog Gupta said. Disney Star is broadcasting all 48 matches of ICC Men's Cricket World Cup live on its TV channels and live streaming through its OTT platform Disney+ Hotstar. The company has custom-built packages for advertisers, which will serve their brand objectives. It is also giving a "big push" on the digital side this year, which allows advertisers to connect with specific audience cohorts. Moreover, the performance of the Indian team in the Asia Cup and the festive period, a time when there is a lot of buzz around consumers and spending in general from advertisers is coinciding with th