Page 4 - Advertising

X partners with Paris Hilton for video push in bid to revamp platform

X will work with Hilton to create original video content on fashion, beauty, travel and other topics, the company announced Monday

Tesla owners must arbitrate false ad claims over autopilot feature: Judge

The ruling marks a significant victory for Tesla, as it means the company will not have to face class action claims on behalf of much larger groups of vehicle owners

Piyush Pandey, the advertising maestro to take a new portfolio at Ogilvy

Piyush Pandey is stepping into an advisory role at the company from the post of chairman global creative and executive chairman, starting January 1, 2024

ASCI appoints Marico CEO Saugata Gupta as chairman of board of governors

Saugata Gupta said ASCI will aim to instil the principles of self-regulation into the very heart of the creative process, and the organisation is set to raise the standards of responsible advertising

Adman Piyush Pandey to step down, transition into advisory role at Ogilvy

The 41-year-long association between Pandey and Ogilvy began in 1982 when he started his career as a client servicing executive

Asci Academy launched to foster responsible advertising & self-regulation

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Asci Academy launched to foster responsible advertising & self-regulation

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Centre warns media outlets of action over ads of gambling platforms

The central government on Friday warned media outlets against publishing or displaying advertisements of online betting platforms, failing which they would face legal action. In an advisory issued to newspapers, television channels, digital media, social media platforms, the Ministry of Information and Broadcasting asked them to immediately refrain from showing advertisements/promotional content of betting and gambling platforms in any form. The government would be constrained to take appropriate action under various statutes, if they fail to abide by the order, the advisory said.

Twitter starts cutting its ad prices after rebranding as 'X': Report

X is also warning brands that they will lose their verified status unless they reach certain spending thresholds

Disney entering Mukesh Ambani's India orbit is a worry for advertisers

Indian advertisers, however, might not be as lucky as Iger, whose contract just got extended by another two years. They may be staring at an erosion of competition

Precise, personal campaigns: When brand AI comes to advertising industry

AI is all set to transform marketing, making ads more targeted and increasing efficiency. But that is the good news. The bad news is that the adoption of AI into marketing will lead to job losses

Tricked into buying? Centre to form guidelines for 'dark patterns' soon

The Department of Consumer Affairs will frame the guidelines with the Advertising Standards Council of India, and they will be self-regulatory at first

Do not portray low scorers as unsuccessful students or failures: ASCI

Advertising industry's self-regulatory body ASCI on Tuesday announced tweaks in its guidelines for educational bodies' campaigns, asking them to refrain from stereotyping low scoring students as unsuccessful or failures. "While fierce pressure in education is a reality, advertising must not perpetuate this problem, normalise it or exploit student and parental vulnerability," Advertising Standards Council of India (ASCI) secretary general and chief executive Manisha Kapoor said. The body said it has made the changes following a consultative process, and the guidelines seek to focus on students' mental health and physical well-being. Educational institutions, including universities, colleges and schools, coaching classes and edtech platforms need to comply with the revised guidelines, as per an official statement. In FY23, classical education ranked second among the top violative categories with 13.8 per cent of total ads that did not adhere to ASCI's guidelines. Education sector ..

Yes Bank plans to increase advertisement spend by 30% in FY24: Official

Yes Bank is planning to up the ante on marketing and will be spending 30 per cent higher on advertising activities in FY24, a senior official said on Tuesday. Without sharing the amount it will be spending, chief marketing officer Nipun Kaushal said the bank was tactical in its spending in the last two years as it got the house in order after being bailed out by peers. In FY24, its advertising spends will be 30 per cent higher than in the previous year, Kaushal told reporters here on the sidelines of a bank event, adding that the exact spends can vary because the rates can differ at the time of booking properties. The bank's retail franchise has achieved a critical scale and it is at an inflection point now, its executive director Rajan Pental said, adding that the profitability will go higher from here. Kaushal said the marketing campaign which it is embarking on from June 20 and which will last till end of the fiscal year with a long tail of digital advertising efforts, is design

Adani-owned NDTV profit plunges about 98% on weak advertising demand

NDTV reported a consolidated net profit of 5.9 million rupees ($72,206.58) for the quarter ended March 31, compared with 241.6 million rupees a year earlier

Elaichi ads or chewing tobacco surrogates?

The prevalence of surrogate advertising for chewing tobacco during the IPL is raising questions about who is responsible for oversight and enforcement

Adtech company Infomo appoints Himanka Das as country director India

Company that works with telecom firms promotes Rohit Verma as global chief of strategy and new initiatives

Flouting govt directions, betting, gambling platforms continue to advertise

These advertisements involve high-profile celebrities apart from popular social-media influencers who have millions of followers

Google faces $4.2 bn advertising lawsuit by publishers for lost revenue

The claim was brought by former UK's communications regulator Ofcom director Claudio Pollack, who is seeking damages of up to 13.6 billion pounds from Google, the report mentioned

Swiggy accused of Hinduphobia as bashing of Holi ad trends on Twitter

#HinduPhobicSwiggy goes viral; foodtech firm isn't the first to draw netizen ire and many festive ad campaigns in the past have fallen prey to social media trends