Page 5 - Advertising

Ethical standards in advertising are needed, says Union government

He cited the Consumer Protection Act, 2019, passed by the Indian Parliament, which provides protection against misleading advertisements

7 in every 10 Indians likely to buy a product endorsed by an influencer

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

Indian advertising market to grow 16% in 2023: Pitch Madison report

Second forecast after GroupM's to project double-digit advertising growth; digital biggest advertising category

Endorsement disclosures

Fine violators, do not jail them

Advertising slowdown likely to weigh on IPL this year, say experts

Disney-Star and Viacom18 vying for a share of estimated Rs 4,000-crore IPL advertising pie; challenges significant, say agencies

On industry demand, ASCI extends 'Dark Patterns' paper feedback deadline

According to data analysed by ASCI, 29 per cent of ads in 2021-22 were misleading

Twitter to ease 3-yr ban on political advertising in continued policy shift

Dorsey justified the ban, which attracted the ire of then-President Donald Trump's re-election campaign, by saying that "political message reach should be earned, not bought"

Advertiser ought to have freedom for generic comparison with products: HC

An advertiser needs to have the freedom to make advertisements containing generic comparison with other related products to highlight its own product and mere allusions are not sufficient to make out a case of disparagement, the Delhi High Court has said. The court made the observation on a lawsuit by Zydus Wellness Products against Dabur India over commercials for 'Dabur Glucoplus-C Orange' as it refused to pass an interim order to restrain alleged unfair competition and disparagement in relation to the plaintiff's 'Glucon-D Tangy Orange'. The plaintiff alleged disparagement of its product, which was stated to be a market leader in orange glucose powder drinks, on the ground that commercials gave the impression that all the orange glucose powder drinks are entirely inefficacious in providing energy and only the defendant's product is capable of doing that. The court observed an advertisement cannot be analysed in a hyper critical manner and, in the absence of any disparaging ...

Breaking stereotypes with ads may not be so easy despite big brand backing

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Spain starts new code for manufacturers to avoid sexism in ads for toys

Spain said Wednesday it's enacting a new ethics code to discourage toy manufacturers from using sexist stereotypes such as dolls for girls and action figures for boys in advertisements as the Christmas season kicks off. A government statement said the new self-regulatory code urges companies to run adverts that engender an image of pluralism and equality, free from stereotypes. The characterisation of girls with sexual connotations will be prohibited and the exclusive association of toys with roles such as caring, domestic work or beauty with them (girls), and action, physical activity or technology with boys will be avoided, the statement said. The idea is that companies will no longer use colours such as blue or pink to indicate products intended for boys or girls, the government said. The code follows an agreement between the Consumer Affairs Ministry, toy manufacturers and publicity companies in April. The code, which updates another from 2005, goes into effect Thursday. It's

Google tests advertising apps in search field over history in Play Store

Earlier, the tech giant had announced to add new features to the Play Store for better listing of apps next year

The growing malaise of juniorisation

If young people are hired to do the job of experienced people, there will be fewer experienced, dependable, talented and resilient teams

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Sobering reality: Three liquor firms served notices for surrogate ads

In its warning, the MCA had said that "during recent sports events that were televised globally", many instances of surrogate advertising had been noticed

Sobering reality: Three liquor firms served notices for surrogate ads

In its warning, the MCA had said that "during recent sports events that were televised globally", many instances of surrogate advertising had been noticed

Twitter's current travails with advertisers bring focus on brand safety

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Twitter turbulence puts focus on brand security in social media advertising

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Musk threatens to name shame advertisers who are backing out from Twitter

Tesla CEO Elon Musk threatened to name-shame the advertisers who are backing out from Twitter after the micro-blogging site announced mass layoffs.While replying to a user on Twitter, Elon Musk said, "Thank you. A thermonuclear name & shame is exactly what will happen if this continues."Mike Davis, a user on Twitter said, "Dear @elonmusk: You have nearly 114,000,000 Twitter followers. Name and shame the advertisers who are succumbing to the advertiser boycotts. So we can counter-boycott them. And get your USD 8 monthly subscription going asap. So we can start to makeup for lost revenue now."In a series of tweets, Tesla CEO has blamed "activist groups pressuring advertisers" for a "massive drop in revenue" as the company engages in mass layoffs."Twitter had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They're trying to