Page 8 - Advertising

Writing on Facebook's wall

Targeted advertising is under threat

Amazon unveils advertising business larger than Google's YouTube

Amazon reported ad revenue of $9.7 billion for the fourth quarter, up 32% from last year

Bollywood actors among those who breached ASCI influencer ad guidelines

Ranveer Singh, Urvashi Rautela, Jacqueline Fernandez named in report that lists 28 instances of violations by influencers, brands

Google overhauling its plans for targeted online advertising: Report

The proposal is an outgrowth of Google's plan to phase out a user-tracking technology called third-party cookies in 2023

2021 sees 22% jump in advertising volumes after pandemic-hit 2020

After getting impacted by the onset of COVID-19, television advertising bounced back in 2021, with a 22 per cent jump in the overall volumes at 1,824 million seconds, as per a report. When compared with the pre-pandemic 2019, the overall advertising volumes grew 18 per cent, the report by Broadcast Audience Research Council (BARC) said. The last quarter of the year saw volumes jumping to the highest-ever level of 489 million seconds, which was 27 per cent higher than the levels seen in 2019 and 6 per cent more than the 2020 figure, it said. "Post a rollercoaster ride in 2020 on account of the pandemic and lockdown, 2021 was a strong positive year for the broadcast industry. "We witnessed increased attention from marketers towards television, across languages, while welcoming new brands to the medium throughout the year," its head for client partnership and revenue function, Aaditya Pathak, said. December witnessed the overall ad volumes at 155 million seconds, which was a growth o

Meta appoints Meghna Apparao as e-commerce director for India market

Meta (formerly Facebook) on Tuesday appointed Meghna Apparao as the Director of e-commerce in India to lead the strategy and solutioning that is focused on the company's e-commerce advertisers.

Google manipulated advertising, harmed publishers, alleges Texas lawsuit

Google manipulated the advertising marketplace before pocketing the money and giving it to publishers who gave the company preferred access, it has been claimed in a bombshell lawsuit

Gerson da Cunha: A marketing guru, a social activist, a theatre veteran

Gerson da Cunha, the legendary advertising professional, who headed the Lintas ad agency passed away at 92

Advertising industry veteran Gerson da Cunha passes away at the age of 92

Advertising industry veteran Gerson da Cunha, a multi-faceted personality passionate about civic activism in later years, died on Friday after a brief illness, a former colleague said.

Advertising volumes on TV grow 3% in Nov, more brands using the medium

Advertising volumes on television grew 3 per cent to 156 million seconds in November when compared to the year-ago period, the Broadcast Audience Research Council said on Monday.

Google says will ban political advertising ahead of Philippine election

Alphabet Inc's Google said will ban political advertising on its platform in the run-up to Philippine elections in May next year

Best of BS Opinion: Children of the earth, Tanwar in Trinamool, and more

Here are the best of BS Opinion pieces of the day

China steps up pressure on tech with draft online advertising rules

The proposed rules call on platform operators to establish a system for registering and reviewing advertisers and adverts

European Union to limit political ads, ban use of certain personal info

Political parties, organisations and companies would face fines if they failed to comply

Festivities, sporting events lift TV advertising volumes, up 11% in Oct

The volume of advertisements was also 23 per cent higher, compared with October 2019.

Ad revival brings festive cheer in the time of Covid-19 pandemic

Advertisers increase budgets, return to TV and print media

A yawning gap between women's lives and in ads, says ASCI study

ASCI study lists insights to steer industry towards a more sensitive portrayal of gender

Instagram tweaks accounts to give young users greater private experience

Defaulting accounts of the under-16 to private setting with less targeted advertising

Apple's advertising platform Apple Search Ads launches in mainland China

Apple Search Ads has been steadily rolling out to more countries, but the Chinese version has extra conditions

Fake TRP case: Mumbai police names Arnab Goswami as accused in chargesheet

The Mumbai Police has named senior television journalist Arnab Goswami and some employees of two Republic group channels as accused in the alleged TRP (Television Rating Points) rigging scam