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Fortbell Gadgets enters into advertising with massive OOH Deal, Appoints Shavinder Singh Sandhu as its CEO for the vertical.

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Supreme Court calls for mechanism under law for misleading ads complaints

A bench of Justices Abhay S Oka and Ujjal Bhuyan asked senior advocate and amicus curiae Shadan Farasat to submit a note on the implementation of the Act before the next hearing

Advertisers ready to spend more on India-Pakistan match for maximum reach

As per a top executive at a media buying firm, premiums for such matches could be more than 100 to 200 per cent of the tournament rates

Ad row: Aim was to promote religious tourism not hurt sentiments, says Oyo

Facing netizens' outrage over its newspaper advertisement, travel tech unicorn OYO on Friday clarified that the ad was meant to promote religious tourism in India and not hurt any religious sentiments. Several users took to social media platform X to raise objections to the phrase 'God is Everywhere. And so is OYO' in the advertisement about company-serviced stays in spiritual destinations including Ajmer, Ayodhya, Varanasi, Prayagraj, Mathura, Amritsar, Shirdi, Ujjain, among others. "Our intention behind the recent advertisement was to promote religious tourism in India, and not hurt any religious sentiments," OYO stated. "We have immense respect for the diverse faiths and beliefs of our country and celebrate India's rich spiritual traditions," it added. The company further explained that as more Indians embrace spiritual tourism, it is dedicated to enhancing this sacred experience - "and that is what we wanted to highlight through the advertisement". OYO has announced plans to a

Penalty for ad delays: Bengaluru man sues PVR, INOX, wins Rs 65k in court

The complainant accused the multiplexes of misleading customers with incorrect show timings and forcing them to watch ads for commercial gain

No festival boost, media companies witness dip in ad revenue in Q3FY25

This comes after media companies reported a decline in their traditional advertising revenue in Q2 (July-September) of FY25

SC summons Andhra, Delhi, J&K chief secretaries over misleading ads issue

The court noted that as far as the states of Andhra Pradesh, Delhi, and Jammu & Kashmir are concerned, "there is hardly any implementation of the orders passed" by the court

MIB tells parliamentary panel it's working on rules to regulate online ads

Member of Parliament Nishikant Dubey who is chairing the committee had requested the ministry to give updates on the status of rules

'Think Like The Minimalist': A practical guide for creative minds

Could minimalist thinking offer a formula for creative ads? Two IITians outline a step-by-step process in their book

73 complaints against vulgar ads on private TV channels: Govt tells Parl

Seventy-three complaints have been received against obscene and vulgar advertisements on private television channels by the regulatory bodies over the past three years, the government has told parliament. In a written reply in the Rajya Sabha, Minister of State for Information and Broadcasting L Murugan said the complaints were "suitably" addressed by a three-level grievance redress system. Murugan said the mechanism, established under the Cable Television Networks (Amendment) Rules, includes self-regulation by broadcasters, self-regulation by self-regulating bodies of the broadcasters, and an oversight mechanism of the central government. The minister said appropriate action is taken wherever violation of the Advertising Code is found by issuance of "Advisories, Warnings, 'Apology Scroll' Orders and Off-air orders." In reply to a separate question, Murugan said OTT platforms are required to adhere to the Code of Ethics under Part-III of the IT (Intermediary Guidelines and Digital

Prime Video to include ads in shows from 2025 to fund content investments

This move highlights the stiff competition in India's streaming market amid a challenging period for the subscription video-on-demand (SVOD) segment

Google defends ad tech as safe, says it's competitive with Meta, Amazon

In a federal antitrust trial, enforcers allege that Google has monopolised the technology used to buy and sell website ads

Advertisers abandon Elon Musk's X amid concerns over content and trust

Since Elon Musk acquired the platform for $44 billion in October 2022, X has experienced a significant drop in advertising revenue

Is your phone listening? Marketing firm confirms tech behind targeted ads

The fine print in terms of use agreements, which most users do not read in detail, often contains clauses that permit such invasive practices

PMO steps in, UPSC cancels advertisement for lateral entry recruitment

PMO intervened after criticism from opposition INDIA bloc and also key allies of NDA, such as the JDU and LJP (Ram Vilas)

Need to come out of silos of seductive civil service jobs: Dhankhar

Pointing to the "extravaganza of coaching centre advertisements" in newspapers, Vice President Jagdeep Dhankhar on Friday expressed concern over the "seductive" draw of the civil services, urging them to look for "lucrative" opportunities in other fields. Dhankhar was addressing the induction programme of the first batch of joint masters/LLM degree in Intellectual Property (IP) Law and Management at National Law University, Delhi. "...Now, I find the extravaganza of coaching centre advertisements overall in the newspapers... page one, page two, page three are filled up with faces of boys and girls who have made it. The same faces are being used by multiple organisations," the vice president said. "Look at the extravaganza of these advertisements, the cost, every penny of that advertisement has come from those young boys and girls who are in pursuit of securing a future for themselves," he added. The vice president asked the youth to look around for opportunities in other fields as

SC suggests creation of centralised dashboard for misleading ads complaints

Asks Ministry of Consumer Affairs explain why complaints on its portal is 'abysmally low'

Hoarding crash: HC asks police to reply to ad firm's plea to quash FIR

The Bombay High Court on Friday directed the police to file a detailed affidavit in response to the petition of advertising firm director Bhavesh Bhinde, arrested in the Ghatkopar hoarding collapse case. Bhinde has sought that the FIR registered against him be quashed claiming that the hoarding collapse, which killed 17 persons, was an act of God and he is released on interim bail pending hearing of the plea. He has been booked for culpable homicide not amounting to murder. A division bench of Justices Bharati Dangre and Manjusha said the plea also raises the contention of illegal arrest as the mandatory notice under section 41A of the Code of Criminal Procedure was not issued to the accused first. The bench said the police will have to clarify their stand on this as several judgments say that illegal detention necessitates immediate release. Public Prosecutor Hiten Venegaonkar said a detailed affidavit will be filed. The court posted the matter for further hearing on July 26. Bh

Creativity that breaks clutter drives sales, brand equity: Kantar report

Talking about trends that emerged during testing of over 1,400 Indian ads for the 4th edition of Kantar's Creative Effectiveness Awards, Mohanty said that hyper-regionalisation is now gaining steam

Solid content pipeline, higher ad revenue: Nuvama's bullish bet on PVR Inox

Brokerage remains upbeat as analysts foresee several growth catalysts, including a promising Hollywood slate, anticipated recovery in high-margin ad revenues, & company's commitment to reducing debt