Page 2 - Advertisment

Creativity that breaks clutter drives sales, brand equity: Kantar report

Talking about trends that emerged during testing of over 1,400 Indian ads for the 4th edition of Kantar's Creative Effectiveness Awards, Mohanty said that hyper-regionalisation is now gaining steam

Solid content pipeline, higher ad revenue: Nuvama's bullish bet on PVR Inox

Brokerage remains upbeat as analysts foresee several growth catalysts, including a promising Hollywood slate, anticipated recovery in high-margin ad revenues, & company's commitment to reducing debt

Zerodha's Nithin Kamath explains why the company doesn't advertise

Zerodha demonstrated robust performance relative to other discount brokers, witnessing a 1.5 per cent month-on-month increase in its clientele, reaching 7.4 million

Mumbai hoarding collapse: Retired couple stopping for petrol found dead

At least 16 fatalities have occurred in Mumbai following the collapse of the hoarding in Ghatkopar. The advertisement company responsible for the hoarding faces charges of culpable homicide

Why ads meant to cash in on a potentially viral moment require a long look

As internet trolls attacked her for her facial hair, a full-page advertisement by Gurugram-headquartered Bombay Shaving Company appeared on the front pages of some newspapers addressing her

D&I in Indian advertising

Does your brand communication reflect the diversity of the people in your markets?

Can't let public be taken for ride, says SC on misleading advertisements

"We can't let the public be taken for a ride," the Supreme Court said on Tuesday while asking the Centre and state licensing authorities to "activate" themselves to deal with misleading advertisements. While questioning the Centre over an August 2023 letter by the Ministry of Ayush asking the licensing authorities not to initiate or take any action under rule 170 of Drugs and Cosmetics Rules, 1945, the apex court also pulled up the Indian Medical Association (IMA) about the alleged unethical acts of its members in prescribing highly expensive medicines for valuable consideration. A bench of Justices Hima Kohli and Ahsanuddin Amanullah, while hearing the case related to misleading advertisements by Patanjali Ayurved Ltd, said there are several other Fast-Moving Consumer Goods (FMCGs) companies going that way and the Centre has to respond as to what it has done about this. "We can't let the public be taken for a ride," the bench observed, adding, "If this (misleading advertisements) i

Advertising body ties up with CCPA to tighten regulation on misleading ads

The Advertising Standards Council of India (ASCI) on Tuesday announced a tie-up with the Central Consumer Protection Authority (CCPA) to strengthen regulation around misleading ads. The CCPA has requested ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019, along with its accompanying guidelines, to the CCPA for appropriate action, a statement said. "With similar objectives, CCPA and ASCI can work in complementary ways to ensure that any infringements are addressed effectively. New challenges are being created by digital advertising, and keeping pace demands a collaborative approach with like-minded bodies," Department of Consumer Affairs secretary Rohit Kumar Singh said. "Regulators working closely with self-regulators is an established best practice, and we hope that with this partnership, regulation of Indian advertising keeps getting more effective," he added. Singh said that in case of repea

Meta hit with European complaints over data for FB, Instagram targeted ads

The groups claim this violates the European Union's General Data Protection Regulation, or GDPR, which allows fines as high as 4 per cent of annual revenue for the most serious infractions

Verify credentials of firms placing job ads: Press Council to newspapers

In a bid to protect youths from fraudsters, the Press Council of India (PCI) has asked newspapers to cross-check the credentials of a company placing advertisements for jobs. In a statement here, the PCI advised the print media to adhere to the Norms of Journalistic Conduct while publishing employment related advertisements. "Print Media should cross check the credentials of the Company/Organisation/ Institution/Person and carry out proper verification to establish their bona fides before booking Advertisements of Employment by private companies or under Government or Semi Government Schemes or Programmes in order to protect the vulnerable unemployed youth from fraudsters," the PCI said, quoting from the Norms of Journalistic Conduct. It also asked newspaper organisations to have proper advertisement booking policy in place to contain misleading advertisements. Earlier, the PCI had asked the print media to refrain from publishing any content on the Ram temple consecration that may

Govt directs digital platforms not to carry ads of fraudulent loan apps

The government has directed social media and online platforms to ensure that they do not host advertisements of fraudulent loan apps, Union Minister Rajeev Chandrasekhar said on Wednesday. Chandrasekhar said the IT ministry has made it clear to the platforms that they cannot carry fraudulent loan apps as those are misleading and exploit people using the internet. "One of the areas we are now cracking down on is advertising of fraudulent loan apps that many platforms are carrying and we have, through yesterday's advisory, made it clear that no intermediary can carry advertisements of fraudulent loan apps because it will be misleading and exploits people who are using the internet," the Minister of State for Electronics and IT said on the sidelines of an event. Jurisprudence and government approach on safe and trusted internet is evolving, he said adding that IT rules clearly specify 11 areas of prohibited content.

Google vs MakeMyTrip trademark case: A curious case of 'confusion'

The order has opened up a new debate on trademark infringement in the digital realm, revolving around whether it can create confusion among users

Spanish newspaper association files suit against Meta over ad practices

A Spanish association representing more than 80 newspapers has filed a lawsuit against Facebook parent Meta accusing it of unfair competition in online advertising by allegedly ignoring European Union rules on data protection. In a statement, the Information Media Association said it is demanding 550 million euros (USD 600 million) from the social media giant. The association represents dozens of newspapers including Spain's principal dailies El Pas, El Mundo, ABC and La Vanguardia. The association accuses Meta of systematic and massive non-compliance with EU data protection regulations between May 2018, when they took force, and July 2023. It said Meta has repeatedly ignored the requirement that citizens give their consent to the use of their data for advertising profiling. The company declined to comment, saying it hadn't seen the legal papers. Meta's Facebook and Instagram platforms have long used behavioral advertising to make money. The practice involves tracking individual .

Best of BS Opinion: Handle with care, Ethics off the pitch & more

Here is the best of Business Standard's opinion pieces for today

UP RERA issues notices to 130 promoters over illegal real estate ads

Uttar Pradesh Real Estate Regulatory Authority (UP RERA) on Friday said it has issued notices to about 130 promoters across the state for violation of rules related to advertisement of registered projects. The regulator also noted non-compliance with its recent orders by a majority of promoters despite being granted time during a review by UP RERA Chairman Sanjay Bhoosreddy, as per an official statement. In recent months, UP RERA has issued directions about the promotion and advertisements of registered and unregistered projects, mentioning the RERA registration number and portal prominently and uploading the coordinates of a designated director of the organisation for correspondence. It also called for updating and correcting the filed details of projects on the RERA portal, maintaining active telephone numbers for consumers, appointing knowledgeable persons to answer them and activating helpline numbers for mega projects. Apart from this, the directions included providing complet

Ethics off the pitch

The brand and advertising choices of affluent celebrity cricketers show their endorsements don't align with their personal brand attributes or the interest of their mainly young followers

The learning curve

Testimonial ads by coaching schools should be curbed

Civil service exam toppers will no longer be allowed to earn from ads

The Central Consumer Protection Authority has also sent notices to 20 IAS coaching institutes for misleading ads

Advertisement 'camouflaged' in headline: PCI sends notices to newspapers

The Press Council of India has sent notices to editors of several newspapers over the publication of an advertisement that was allegedly "camouflaged" to look like a headline during the Rajasthan assembly polls. The elections in Rajasthan were held on November 25. Its results will be declared along with those of polls in Madhya Pradesh, Telangana, Mizoram and Chhattisgarh on December 3. Listing the newspapers that have been served the show-cause notices, the Press Council of India (PCI) on Friday said in a statement that its "Chairperson Justice (retired) Ranjana Prakash Desai, has taken suo-motu cognizance" of the said content published by them on November 20. "Publication of banner headline camouflaged as news headline right below the newspaper masthead, appears to be in violation of Norms and Journalistic Conduct, 2022 edition, with regard to Rajasthan Legislative Assembly elections, 2023," the PCI statement read. "Show-cause notices have been issued to the editors of all the ..

X's CEO Yaccarino acknowledges that some advertisers have paused spending

X faced a widespread backlash on Friday after Musk agreed with a post that said Jewish people hold a "dialectical hatred" of White people. "You have said the actual truth," Musk responded