Page 2 - Amazon India

Amazon India records high growth in premium product sales during festivals

Demand for premium products across categories, including television, smartphones, and large appliances, dominated the Diwali season sale during the Amazon Great Indian Festival (AGIF) 2024 that commenced from September 27, a senior company official said on Saturday. Amazon India Vice President Saurabh Srivastava told PTI that the company recorded 10-times growth in Apple iPad sales and five-times growth in Samsung tablets during the Amazon Great Indian Festival (AGIF) 2024. "One clear trend that was there is premiumisation. When we look at it, whether it is televisions or fashion and beauty, gaming laptops, home and kitchen appliances, we have seen a clear trend of premiumisation. People are preferring more premium products. Again, this is not limited to just top cities," Srivastava said. He said large-screen TVs contributed to about 30 per cent of the total unit sales in the segment and there was 10-times growth in their demand on a year-over-year basis with Samsung, Xiaomi, and So

Amazon Great Indian Festival 2024 records 1.4 billion customer visits

The e-commerce firm said that more than 85 per cent customers were from non-metro cities

Quick commerce boom: Industry giants race to claim their slice of the pie

India's quick commerce sector has seen an astonishing growth rate, with sales increasing by more than 280 per cent over the past two years

Amazon Great Indian Festival: How to turn UPI payments into Rs 10k rewards

Amazon Pay UPI usage surges by a record 16% YoY in the First 48 Hours of the Amazon Great Indian Festival 2024

Prime Video viewers in India to face ad interruptions starting 2025

Amazon's Prime Video said that it aims to have 'meaningfully fewer' advertisements compared to its competitors as the company braces for a heated competition in the Indian streaming market

Amazon Smbhav Hackathon to boost AI, tech innovations for small biz

Amazon India on Monday announced the Smbhav Hackathon 2024, a nationwide competition aimed at developing next-generation technologies and AI-driven innovations specifically for small and medium businesses (SMBs) in the e-commerce sector. The hackathon is a precursor to Amazon Smbhav 2024, the fifth edition of the company's flagship annual summit in India. For this event, Amazon has collaborated with Startup India, the Department for Promotion of Industry and Internal Trade (DPIIT), the National Innovation Foundation (NIF) - India, and the NIF Incubation and Entrepreneurship Council (NIFientreC). The hackathon will emphasise innovations that can influence the growth and success of small and medium-sized businesses (SMBs) in the fast-changing digital environment, the company said in a statement. Participants will address challenges like utilising social media for product promotion, optimizing multi-channel fulfilment, easing cross-border trade, and creating sustainable e-commerce ...

Amazon Business reports over 134% growth on Corporate Gifting Store

Products such as mixer grinders, juicers, thermal drinkware, headphones, chocolates and dry fruits were among the most corporate gifting items on the e-commerce firm's business-to-business marketplace

Amazon India faces backlash: How one man keeps winning contests for 10 yrs

Amazon India faces scrutiny as allegations arise that one individual, Chirag Gupta, has unfairly won multiple contests over a decade, raising questions about the integrity of its promotional system

To improve efficiency, Amazon develops new system for faster deliveries

The company announced Wednesday it has created spotlights within its trucks to guide delivery people to packages for each stop along a route

Amazon partners with Startup India, DPIIT to enhance startups growth

Amazon India has partnered with Startup India, under the aegis of the Department for Promotion of Industry and Internal Trade (DPIIT), to help startups scale growth through e-commerce. Through a dedicated page on the Startup India portal, the e-commerce firm and Startup India will work together to allow eligible startups to make use of e-commerce opportunities by registering on Amazon India's marketplace. The startups will gain access to the domestic market, mentorship from Amazon leaders, go-to-market support and logistics guidance, according to a company statement. "By combining Amazon's e-commerce expertise with Startup India's role as the Government of India's flagship initiative for the development of the startup ecosystem, we will provide a robust platform for Indian startups and businesses to scale domestically," Sanjiv, Joint Secretary, DPIIT, said. Furthermore, Amazon will work to empower select women entrepreneurs through its Saheli programme. Amazon's suite of services,

Amazon, Unilever veteran Manish Tiwary set to become Nestle India MD

Since 2013, Amazon has invested around $6.5 billion in the e-commerce business in India

Nestle nominates former Amazon India exec Manish Tiwary as India MD

Tiwary, who was the country manager of Amazon India, was appointed as the Managing Director of Nestle India effective from August 1, 2025, according to a regulatory filing

Amazon India launches safety, wellness initiatives for delivery associates

Amazon India launches safety, wellness initiatives for delivery associates

New Delhi: Amazon India has launched ambulance services for delivery associates in partnership with Dial 4242 and rolled out a comprehensive six-month health campaign which is expected to benefit over 50,000 associates, the company said on Monday.

The company's health campaign is aimed to provide free health check-up to delivery associates including eye and dental check-up along with creating awareness among delivery associates for their ongoing comprehensive health and accidental coverage including maternity cover for female delivery associates, the company said.

"The service addresses the need for immediate medical response during emergencies, ensuring timely assistance during the first few critical hours following an on-road accident, and will be available across Dial 4242's PAN India network," the company said in a statement.

Over the next six months,

Amazon miniTV merges with MX Player to expand ad-supported streaming

This combined entity will be known as Amazon MX Player

Karnataka HC halts CCI probe against Flipkart, Amazon over procedural error

The DG reclassified sellers initially listed as "third parties" to "opposite parties" without seeking prior approval from the CCI, which contravened standard procedures

Amazon is making its Local Shops program more robust this festive season

'Local Shops on Amazon' has enabled offline retailers and neighbourhood stores to reap the benefits of e-commerce

Amazon leverages air, rail for faster festive deliveries across India

Amazon was the first e-commerce company to partner with Indian Railways in 2019

Amazon great Indian festival sale starts for prime members; details here

Amazon Great Indian Festival Sale 2024 is now LIVE for Prime members. From exclusive deals on gadgets to more; Prime members can enjoy early access to top discounts and offers

Amazon announces commission hike for content creators ahead of festive sale

E-commerce platform Amazon on Monday announced an increase in its standard commission income rates across 20 plus sub-categories for over 50,000 content creators engaged with it. The revised structure will offer content creators 1.5x-2x increased income across a wide range of product categories, including popular choices like fashion, beauty and personal care appliances, home, kitchen, toys, and books, Amazon said. "This empowers creators to earn more during the peak shopping season and capitalise on the increased consumer demand during the Amazon Great Indian Festival (AGIF)," a company statement said. The Amazon Great Indian Festival is set to start on September 27, with 24-hour early access for Prime members. Apart from the overall increase in standard commission income rates, it has also introduced target-linked incentives of up to 10-15 per cent of revenue generated, it added. As part of the Amazon Live program, hundreds of creators will run over 1,500 live streams across ...

Amazon India launches AI chatbot Rufus ahead of its festive sale event

E-commerce major Amazon India has launched a new generative AI-powered conversational shopping assistant, Rufus, ahead of the start of its festive sale event. Rufus enables natural language interactions within the Amazon app, making it easy to ask product-related questions, get recommendations, or compare products, the company said. "Whether typing or speaking, customers can now enjoy a more intuitive shopping experience, further enhanced by AI-powered tools like personalised recommendations and Alexa for seamless shopping assistance," Saurabh Srivastava, Vice President, Categories, Amazon India said. It has also introduced AI-Generated Review Highlights, which make use of Generative AI to provide concise summaries of customer reviews. This feature gives customers quick insights into product sentiment and key attributes, allowing them to make more informed decisions with ease. It also helps customers navigate specific product attributes, such as 'ease of use' by tapping on relevan