Page 2 - Asci

ASCI appoints Marico CEO Saugata Gupta as chairman of board of governors

Saugata Gupta said ASCI will aim to instil the principles of self-regulation into the very heart of the creative process, and the organisation is set to raise the standards of responsible advertising

Asci Academy launched to foster responsible advertising & self-regulation

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Asci puts more onus on financial, health influencers in new ad guidelines

Asci said it is necessary that influencers in these two categories are qualified to provide advice and that these qualifications are stated upfront whenever they put out advertising posts

'Conduct due diligence': Asci releases new guidelines for celebrities

Asci also widened the definition of 'celebrities' to include 'famous and well-known people' with annual compensation of Rs 40 lakh or more via ads or with social media following of 500,00 or above

Crucial for ad makers to take permission to use work as AI input: Asci

In a white paper with Khaitan & Co, Asci on Tuesday said that the biggest risk of using generative AI by advertisers is copyright and ownership infringement

Honest, not causing grave harm: Asci releases guidelines on ads for charity

Asci said that there have been some concerns about ads for charitable causes that create donor distress through the use of images that may be too graphic

Can 'dark patterns' really be controlled?

The govt's efforts to protect consumers from manipulative advertising tactics are commendable, but ensuring compliance from e-commerce giants will be a daunting task

Asci releases guidelines on dark patterns in digital advertisements

Asci's guidelines show that incomplete price representations by the companies upfront would be considered misleading

Tricked into buying? Centre to form guidelines for 'dark patterns' soon

The Department of Consumer Affairs will frame the guidelines with the Advertising Standards Council of India, and they will be self-regulatory at first

Do not portray low scorers as unsuccessful students or failures: ASCI

Advertising industry's self-regulatory body ASCI on Tuesday announced tweaks in its guidelines for educational bodies' campaigns, asking them to refrain from stereotyping low scoring students as unsuccessful or failures. "While fierce pressure in education is a reality, advertising must not perpetuate this problem, normalise it or exploit student and parental vulnerability," Advertising Standards Council of India (ASCI) secretary general and chief executive Manisha Kapoor said. The body said it has made the changes following a consultative process, and the guidelines seek to focus on students' mental health and physical well-being. Educational institutions, including universities, colleges and schools, coaching classes and edtech platforms need to comply with the revised guidelines, as per an official statement. In FY23, classical education ranked second among the top violative categories with 13.8 per cent of total ads that did not adhere to ASCI's guidelines. Education sector ..

Here's what ASCI's guidelines on education sector advertisements say

ASCI's latest update wants advertisers to keep the students' mental and physical well-being in mind

Steep jump in complaints against celebrities, many failed to give evidence

Advertising industry's self-regulatory body ASCI on Wednesday said there has been a steep jump in complaints against celebrities as many of them failed to provide any evidence of due diligence. According to ASCI, complaints against celebrities witnessed an 803 per cent jump in FY23 to 503 ads, as against 55 in the year-ago period. "In spite of the Consumer Protection Act now legally requiring celebrities to do their due diligence when they appear in ads, in 97 per cent of cases processed by ASCI featuring celebrities, they failed to provide any evidence of due diligence," the report said. Cricketer M S Dhoni tops the list of celebrities who have failed to do necessary due diligence as he featured in ten counts of non-compliance, the body said, adding that he was followed by actor-comedian Bhuvan Bam who had seven counts of non-compliance. Gaming, classical education, healthcare and personal care were found to be the top violative categories, accounting for over half of the problema

One in every four ads processed in FY23 had violations by influencers: Asci

The real-money gaming industry was the most violative sector of advertisement guidelines in 2021-22, and 92 per cent of gaming ads did not adhere to the rules

Asci seeks feedback on updating its guidelines for education ads

Regulator will accept inputs till April 15, new directives go beyond factual claims to try and curb negative habits and stereotypes linked to learning

Govt issues guidelines to hold influencers responsible; safeguard consumers

The guidelines go on to say that individuals should not endorse products or services that they have not personally used

Is that dishwasher truly green or is it another case of greenwashing?

The US has green codes defined by the Federal Trade Commission to prevent consumers from misleading marketing claims

Ethical standards in advertising are needed, says Union government

He cited the Consumer Protection Act, 2019, passed by the Indian Parliament, which provides protection against misleading advertisements

7 in every 10 Indians likely to buy a product endorsed by an influencer

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

2,767 complaints against influencers processed, most violations on Insta

The Advertising Standards Council of India (ASCI) on Thursday said it has processed 2,767 complaints since coming up with influencer guidelines in May 2021. More than half of the violations have been found on Meta-owned Instagram platform, while Alphabet's Youtube contributed a third of them, the self-regulatory organisation for the advertising industry said. The body said in over 90 per cent of the cases, there were modifications required. "...the Central Consumer Protection Authorities also now require disclosure of material connection between brands and influencers. Hence, non-disclosures are potential violations of the law," the body's chief executive and secretary general Manisha Kapoor said. In FY22, the total number of violations stood at 1,592, with virtual digital assets like bitcoins topping with nearly 24 per cent, and followed closely by personal care category which accounted for 23 per cent. In the first nine months of FY23 (April-December 2022), there were 1,175 ...

Three-fold rise in complaints against personal care ads since 2019: Asci

The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms